Marketing Strategies of the American Association of Bible Colleges Directed Toward Students with Nonreligious Vocational Goal
Description:
The primary purpose of this study was to determine the marketing strategies for attracting students who have nonreligious vocational goals (NRVG) that are employed by Bible colleges that are either accredited or candidates for accreditation of the American Association of Bible Colleges (AABC). Primary subpurposes were to determine the AABC's interest in marketing themselves.to NRVG; practice of educational marketing strategies toward NRVG; career planning programs and placement services availab…
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Date:
May 1990
Creator:
Kane, Michael J. (Michael James), 1953-