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An Analysis of the Dallas Morning News Used Car Advertisements of Twenty Automobile Dealers for the Month of April

Description: "It is the purpose of this study to determine the type of appeal, the size and cost, the plan of insertions, and the extent superlatives are used in The Dallas Morning News used car advertisements of twenty automobile dealers during the month of April. Fourteen advertising appeals were used by the twenty automobile dealers advertising in The Dallas Morning News in the month of April. The fourteen appeals used were: efficiency, friendliness, style, curiosity, safety, convenience-comfort, economy reliability-reputation, durability-dependability, social distinction, fear-caution, ambition, pleasure, and family affection. The economy was the one most used appeal by the dealer. As shown in Table 12, the number of advertising appeals used corresponds or exceeds very little the total number of advertising insertions. Excepting one case, the dealers place the largest advertisements in the Sunday paper. The general procedure was that of placing large advertisements in the Sunday paper and smaller ones throughout the week. The total cost for the twenty automobile dealers was $6,452.08. The total advertising cost per dealer ranged from $38.20 to $1613.81. Only nine of the twenty dealers used superlatives in advertising during the month of April. The nine dealers used nine different superlatives for a total of 281 times."--leaves 1 and 35.
Date: August 1940
Creator: Evans, Ralph L.

An Appraisal of the Poor Quality of Reading of the Work-Silent Type Done by One Hundred Seventy-Seven Upper Classmen at the North Texas State Teachers College

Description: "During the first term of the 1938 summer session at the North Texas State Teachers College, under the auspices of the reading laboratory, the Nelson-Denny Silent Reading Test was administered to students enrolled in four sections of a course in the psychology of teaching reading in the grades...For this purpose, this endeavor to analyze the existing condition has been made in order to assist in at least some small measure any future steps in alleviating this deplorable state."--1-2.
Date: August 1940
Creator: Ratchford, Mary Dorothy

A Comparative Study of the 1939-40 Living Conditions of Dormitory and Non-Dormitory Men Attending North Texas State Teachers College, Denton, Texas

Description: "The purpose of the study is two-fold: (1) to compare the 1939-40 living conditions that prevailed in the men's college dormitory with living conditions that existed in sixteen college-supervised residences for men; (2) to compare the living conditions that existed in 1939-40 in both the men's dormitory and the college-supervised residences for men with standards set up by authorities in the field of college student housing."--1.
Date: August 1940
Creator: Walker, DeVere B.

The Cost of Securing a Master's Degree from a Texas State Teachers College and the Economic and Profesional Value of the Degree

Description: The intent of this thesis is to indicate the economic cost and professional value that result from earning a graduate teaching degree. Data gathered to formulate study conclusions came from questionnaires distributed to master's recipients from five Texas teachers colleges.
Date: August 1940
Creator: Dunn, John Z.