UNT Libraries - 17 Matching Results

Search Results

Results: 1 - 17
open access

An Examination of the Nature of a Problematic Consumer Behavior : Compulsive Purchasing as a Learned Adaptive Response, Addiction, and Personality Disorder

Description: The problem examined in this study was the nature of compulsive purchasing behavior. Three proposed models depicting this behavior as a learned adaptive response to anxiety and/or depression, an addiction, and a personality disorder were introduced and discussed in Chapter I. Background information concerning the areas examined in the models was presented in Chapter II. The research methodology was discussed in Chapter III and the findings of the research presented in Chapter IV. A summary, con… more
Date: August 1989
Creator: Briney, Alicia L. (Alicia Lyn)
Item Type: Refine your search to only Thesis or Dissertation
open access

An Exploratory Field Study of Adolescent Consumer Behavior: The Family Purchasing Agent

Description: An exploratory field study was conducted to examine internal and external factors that influence adolescents' consumer behavior when serving as the family purchasing agents. Demographic, lifestyle, and marketing activities were examined to determine the influences that affect whether the adolescent will purchase the preferred family brands or other brands. Participating adolescents were sent by their parents to the grocery store on two separate occasions to purchase four preselected grocery ite… more
Date: August 1989
Creator: Hardy, Jane P.
Item Type: Refine your search to only Thesis or Dissertation
open access

An Empirical Study on the Use of Promotion in Hospitals

Description: The role of marketing and marketing communication in hospitals has grown in the last decade. The need for hospitals to make careful decisions about their marketing communication efforts is mandated, given the changes taking place in the hospital industry. The purpose of this dissertation was to conduct empirical research to determine whether for-profit and non-profit hospitals perceive and utilize promotion as a marketing strategy element. The two steps taken included: identifying important fac… more
Date: December 1988
Creator: Gopalakrishna, Pradeep
Item Type: Refine your search to only Thesis or Dissertation
open access

An Exploratory Empirical Investigation of Information Processing among Incubator-Housed Manufacturers during Channel Member Selection

Description: The purpose of this research was to conduct an exploratory study of the information processing utilized by incubator-housed manufacturers during channel member selection. The study included the evaluation of the decision models used by the manufacturers as well as criteria used in the selection process. The study was specifically designed to achieve the following objectives. First, the research was to identify the evaluation modes used by the manufacturers as either compensatory or noncompensat… more
Date: December 1988
Creator: Fontenot, Gwen F.
Item Type: Refine your search to only Thesis or Dissertation
open access

An Empirical Investigation of the Structural Form and Measurement Validity of the Hill Inventory

Description: This research began with the Hill Inventory. Cognitive style preference variables were classified as one of following four types: Theoretical Codes, Qualitative Codes, Social-Cultural Codes or Reasoning Modalities. A consumer behavior perspective was then used to form an alternative structure for the Hill Inventory variables. The following three constructs were proposed: Evaluation Codes, Perceptual Codes, and Reasoning Modalities. The purpose of this research was to assess the structural form … more
Date: August 1988
Creator: Blake, Faye W.
Item Type: Refine your search to only Thesis or Dissertation
open access

Toward a Theory of Consumer Attitudes Regarding Products of Foreign Origin: a Multiattitude Expectancy-Value Approach

Description: This dissertation focuses generally on consumer behavior, and particularly on consumer attitudes toward products of foreign origin for the purpose of developing a theory that will assist in explaining and predicting this phenomenon. Existing research in the area of country of origin effects upon consumer attitudes toward foreign-made products demonstrates significant methodological limitations such as single cue approaches., The major objective of this dissertation is to contribute to the devel… more
Date: May 1988
Creator: Landeck, Michael
Item Type: Refine your search to only Thesis or Dissertation
open access

The Effect of Comparative Well-Being on the Perceived Risk Construct: a Study of the Purchase of Apparel

Description: The purpose of this research was to examine how the intervening variable of comparative well-being (which is how persons view their age, financial resources, and health compared to others of their own age) will enhance the significance of the relationship between selected demographic and psychographic variables and perceived risk. Specifically, the research investigated the structural relationship between comparative well-being in four different statistical models: (1) as an independent predict… more
Date: December 1987
Creator: McConkey, C. William (Charles William)
Item Type: Refine your search to only Thesis or Dissertation
open access

Strategic Market Planning : Setting Short- and Long Range Marketing Objectives for U.S. Subsidiaries of German Firms

Description: The purpose of this dissertation was to conduct empirical exploratory research to determine whether marketing strategic objectives of U.S. subsidiaries of German firms would differ, given firms' differences in perception of competitive position and market trends.
Date: August 1987
Creator: Kleinknecht, Wolfram
Item Type: Refine your search to only Thesis or Dissertation
open access

Profile Development of Commenters Versus Non-Commenters on International Marketing Questionnaires

Description: The objectives of this dissertation were to: (1) discover whether commenters and non-commenters on an international marketing questionnaire differ based on sociodemographic, nationality, and personality characteristics; (2) determine whether commenters with greater life satisfaction are more likely to provide positive comments; (3) determine whether commenters differ in response styles due to their national background; and (4) discover whether commenters differ (based on sociodemo-graphic, nati… more
Date: May 1987
Creator: Knauber, Ines
Item Type: Refine your search to only Thesis or Dissertation
open access

A Cognitive Approach to Packaging: Imagery and Emotion as Critical Factors to Buying Decision at Point-of-Purchase

Description: A packaging model is presented in this study which attempts to show some important aspects of a consumer's cognitive process in relation to packaging. This packaging model is based on the theories of imagery, emotion, and perception (and sensation). Perception of a packaged good occurs because the motivation system of a consumer selects particular information that the packaged good provides. Unlike the situation which occurs in behaviorism, stimulus is as important as response, and motivation e… more
Date: December 1986
Creator: Kim, Gap
Item Type: Refine your search to only Thesis or Dissertation
open access

An Interpretive and Postulational Model for Perception and Adoption of Innovation

Description: The problem with which this research is dealing is the lack of any explanatory model which explains both the perception and the adoption of new products. One objective of this study is to advance a new conceptual framework concerning both the perception and the adoption of new products. The second objective of this study is to evaluate this new framework theoretically and empirically. Bunge's evaluative criteria are used to evaluate the new model theoretically while Hunter, Schmidt, and Jackson… more
Date: August 1986
Creator: El-Sayed, Ismail Mohamed
Item Type: Refine your search to only Thesis or Dissertation
open access

Legal Service Marketing: An Exploratory Study of Attorney Attitudes in the State of Texas

Description: The problem of this investigation was to make an exploratory examination of attorney attitudes concerning legal service marketing. The study was confined to attorneys licensed to practice law in the State of Texas. Items of specific interest were the implicit and explicit marketing management philosophies of attorneys, attitudes toward various promotional and media issues with respect to legal marketing, and attitudes toward serving the interest of various publics in the practice of law.
Date: August 1984
Creator: Ingram, Tom L.
Item Type: Refine your search to only Thesis or Dissertation
open access

An Analysis of the Impact of a Behavioral Style Awareness Training Program on Retail Sales Effectiveness of Commission Sales Personnel in a Major Department Store Chain in the Southwest

Description: The success of any retail institution depends upon many factors including personal selling effectiveness. Traditional sales training has focused primarily on the selling process with emphasis on how to close a sale. The idea of using behavioral style awareness training with salespeople has emerged only recently when behavioral training began to be recognized in the literature as a tool for sales training as well as for management training. The Social Style of Behavior concept developed by Dr. D… more
Date: August 1983
Creator: Gregg, Sharon F. (Sharon Fowler)
Item Type: Refine your search to only Thesis or Dissertation
open access

Problem Recognition in the Homeostatic Process of Consumer Decision Making: Its Definition, Measurement and Use

Description: One purpose of the dissertation was to determine what theoretical justification exists to support the description of problem recognition. Homeostatsis was found to be a well documented and accepted theory of tension reduction in both physiology and psychology. It was proposed as a proper theoretical foundation for problem recognition. It also implied that people develop styles as they repeatedly deal with similar problems. Another purpose of the dissertation was to develop a method for typifyin… more
Date: August 1983
Creator: Bruner, Gordon Carl.
Item Type: Refine your search to only Thesis or Dissertation
open access

Retail Image Dimensions: An Empirical Analysis

Description: The goals of this dissertation were to determine the salient cognitive dimensions of retail image in the perceptions of consumers and the image attributes related to those dimensions. This study took advantage of multidimensional scaling techniques (MDS) to create dimensioned perceptual maps based on nonpredetermined attributes. Similarities data about five Dallas shopping centers, gathered by questionnaires from a sample (n=181) of women shoppers interviewed at the centers, were analyzed to di… more
Date: August 1982
Creator: Palmer, Arthur M. (Arthur Mohler)
Item Type: Refine your search to only Thesis or Dissertation
open access

An Analysis of Marketing in Saudi Arabia and American Marketing Executives' Knowledge About the Saudi Arabian Market

Description: The problem of the present study was to describe and analyze marketing in Saudi Arabia and American marketing executives' knowledge about the Saudi market. The purposes of the study were twofold: (1) to describe and analyze marketing in Saudi Arabia and (2) to determine what American marketing executives know about the Saudi Arabian market. This study employed both primary and secondary data. For the analysis of marketing in Saudi arabia, primarily secondary sources were used from the available… more
Date: December 1981
Creator: Abunabaa, Abdelaziz M.
Item Type: Refine your search to only Thesis or Dissertation
open access

Channel Conflict in the Women's Apparel Industry an Empirical Investigation of Texas Retailers' Attitudes Toward Manufacturers

Description: The problem of this investigation was to make an exploratory examination of the distribution practices of apparel manufacturers as perceived by apparel retailers. Specifically, the purposes of this study were to identify those areas of perceived conflict between women's apparel retailers and apparel manufacturers from the viewpoint of the retailer, determine if there was a relationship between select retailer variables and the quality of service that retailers perceived apparel manufacturers we… more
Date: August 1980
Creator: Beisel, John L.
Item Type: Refine your search to only Thesis or Dissertation
Back to Top of Screen