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Selection of Ready-to-Wear Dresses by Women in Denver City, Texas

Description: "The purpose of the present study is to observe how the consumers select ready-to-wear dresses in a small oil town, which had a population of 3,336 in June, 1940...A brief summary of the entire study follows. (1) Of the 215 customers, 60 percent were sales customers and 60 percent stated the price they wished to pay. (2) The 135 dresses purchased were about equally distributed among $7.95, $10.95,$16.95 and $29.95 values. (3) The color desired was specified by 83 percent of the customers. Navy and tan were the two leading colors. (4) While 97 percent of the women designated the size they needed, only 83 percent purchased the size requested. Size 16 was bought by more women than any other size. (5) Customers had little knowledge regarding trade names and materials. Of the dresses sold, 64 percent were rayon. (6) About 90 percent of the women designated in some manner the type of dress they desired. Almost 50 percent of the purchasers selected tailored garments. (7) Slightly less than half of the customers check on the quality of workmanship or the material in the dress. Only 15 percent of the women asked for a guarantee of any type. (8) Ten percent of the women objected to the alteration of the garments which they contemplated buying and did not make a purchase because of this."--Leaves 35-36.
Date: August 1940
Creator: Smith, Texie Addington

A Study of the Use of the Playback in Consumer Education

Description: The purpose of this study is to consider the playback as a consumer educational material, and to test its usefulness in transmitting and securing acceptance of consumer information when presented to selected groups of individuals. Another purpose of the study is to make a contribution to the sum total of results obtained by the Institute for Consumer Education in its experimentation with the playback.
Date: 1940
Creator: Amos, Charlcie N.

Vitamin A Administration and Dark Adaption of Second and Third Grade Children

Description: This study was formulated for the following purposes: (1) To determine if a learning factor is involved when repeated tests are made with a dark adaption instrument, (2) To determine if the dark adaption of a group of second and third grade children showing poor dark adaption can be improved by the daily administration of Haliver oil capsules, (3) To obtain a dark adaption curve for two hundred twenty-three grade children of Denton, Texas.
Date: 1940
Creator: Silk, Maurice Raper