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Situational Self-Image: A Symbolic Interactionism Approach to Brand-Image/Self-Image Congruency

Description: The situational self-image, which recognizes the affect of situational influences, particularly social roles, was the specific topic of investigation of this study. It has generally been hypothesized in marketing literature that consumers will purchase the brand with the image most congruent with the consumers' self-image. Symbolic Interactionism, a field of study in sociology, provides the theoretical foundations for the construct situational self-image. Realization of the relationship between the situational self-consciousness and involvement was also investigated.
Date: May 1987
Creator: Hildebrand, Peggy Shields

The Impact of Non-monetary Performance Measures Upon Budgetary Decision Making in the Public Sector

Description: This study addresses in an exploratory fashion the following questions. 1. Would non-monetary performance measures grouped into a statement of public efforts and accomplishments significantly reduce the uncertainty of decision makers concerning past entity performance? 2. Would knowledge of such data alter their resultant budgetary decisions?
Date: May 1984
Creator: Reed, Sarah Auman

The Development and Implementation of an Effective Loan Officer Training Program in a Commercial Bank

Description: The research attempts to determine how an effective loan officer training program should be designed and implemented in Texas Commerce Bank. A comprehensive program would prepare newly hired college graduates for positions as commercial lending officers as quickly, thoroughly, and effectively as possible. In order to accomplish this objective, three steps are necessary in the research. The first step is to determine the generally accepted principles of training and development. Application of these principles in a program certainly increases the likelihood of successful training results. The second step is to survey a sample of the banking industry to determine what approaches to this problem are currently in use by other banks. If successful procedures, techniques, or ideas are now working for banks similar to Texas Commerce, perhaps they can be adapted to work in this bank. The final step in designing the program is to tailor the gathered information for the specific needs of Texas Commerce. The purpose of this step is to assure that the principles of step one and the successful approaches from step two are realistically and specifically matched with the training needs at Texas Commerce Bank.
Date: December 1973
Creator: Workman, Russell Mayfield

A System of Selection and Human Resource Development for Small Retailers of Apparel and Accessories

Description: The study has a twofold purpose. The first is to determine the extent to which organized selection and training practices exist in small apparel and accessory retailing establishments, and the general attitude which small retailers of apparel and accessories express toward the value of selection and training functions. The second is to construct a practical system which can be used in small apparel and accessory retailing establishments.
Date: May 1973
Creator: Burr, Patricia LeMay

The Effect of Personality Characteristics on Information Selection, Utilization and Decision-Making

Description: The problem with which this investigation is concerned is that of determining the role of personality in information acquisition and utilization during the decision-making process, by replicating the Schkade-Scarborough box design and the Kernan-Mojena chip design, using an expanded battery of psychological tests. This investigation seeks to accomplish the following objectives: (1) review and summarize the present literature which relates personality and binary decision behavior; (2) review and summarize the present literature which relates personality with information transmission and utilization; (3) administer the Minnesota Multiphasic Personality Inventory (NMPI), the Gordon Personal Inventory (GPI), the Gordon Personal Profile (GPP), EAS j, and LA1S0 to a group of subjects who will also participate in both the box and the chip experimental designs; (4) replicate both the box and the chip experimental designs with a different set of subjects to test for consistency of findings; (5) perform canonical analysis on the box design, endeavoring to extend and refine the analysis of the data; and (6) compare the findings from the box and chip experimental designs, and identify areas for further research. The purpose of this study is twofold. The first is to replicate and test the research findings of Schkade-Scarborough and Kernan-Mojena, which suggested that there is a statistically significant relationship between decision performance, as defined by a set of decision performance metrics, and personality, as defined by a set of psychological test scales. The second purpose is to test the hypothesis that the same psychological scales which are significantly related to decision performance, as defined by the box performance metrics, are also related to decision performance, as defined by the chip performance metric.
Date: December 1972
Creator: Carothers, Samuel Gilbert, 1938-

Mexican Americans: An Economically Significant Ethnic Market Segment

Description: The area of ethnic market segmentation has received little attention from practitioners or academicians of marketing since most minority groups immigrating to the United States have gradually assimilated the cultural norms and values, and thus the market behavior, of the American society as a whole. Preliminary investigation, however, indicates that Mexican Americans are an exception. To discover whether Mexican Americans represent a true ethnic market segment of economic significance, this study examines and analyzes several aspects. First, to determine whether Mexican Americans represent a true ethnic segment, the following aspects of their cultural norms, perceptions, and values are investigated: their distinct and unique identity, the continuity and consistency of their adoption and use, and the degree of their influence. Second, to determine whether Mexican Americans constitute an ethnic market segment, grocery shopping behavioral patterns are examined. Third, to ascertain whether Mexican Americans represent a substantial ethnic market segment in terms of the number of consumers and the amount of money spent, relevant demographic and socioeconomic characteristics are presented and analyzed. Fourth, the impact of an economically significant ethnic market segment on marketers and marketing institutions is assessed. Due to the nature of this study, emphasis is placed on the collection of primary data, which has been obtained through personal interviews with 115 consumer respondents and eighteen grocery store owners and managers. Secondary data, gathered from reports of the Bureau of the Census, various periodicals, journals, and books, are used to establish cultural, demographic, and socioeconomic trends.
Date: December 1972
Creator: Ferguson, Richard Wayne, 1934-

The Separation of Rehabilitation from Production Costs in the Vocational Rehabilitation Workshop

Description: The problem with which this study is concerned is the separation of rehabilitation from production costs in vocational rehabilitation workshops. Within workshops there are those functions and tasks—testing, counseling, and the administration thereof—which clearly are rehabilitative. The costs of these activities, therefore, are solely rehabilitation costs. In the production area of workshop operations, however, where production and rehabilitation efforts are intertwined, two kinds of costs are incurred simultaneously: (l) rehabilitation or training costs and (2) production costs. As yet, no generally accepted procedures exist for separating these joint costs.
Date: August 1972
Creator: Houston, William Stanley, 1936-

A Study of Contemporary Franchising, with Particular Emphasis on Factors Leading to the Repurchase of Fast-Food Service Franchises

Description: This study explores the question of whether repurchasing of service establishments is an inherent characteristic of service franchising. The answer to this question holds substantial consequences for the economy and for public policy toward franchising.
Date: August 1972
Creator: Tinnery, Terry Jack, 1942-

Impact of the Policies of the National Government on the Organization of Business and Management Styles in India

Description: The purpose of this investigation is to explore the policies of the government of British India and of the independent Republic of India relative to their impact on organizational structure, management practices and styles, and management education in business organizations in India. The British, who were responsible for the growth of some of the organized industries in India, also gave the country, among other things, a modern educational system. They left India, however, with a limited industrial base. There was a serious shortage of professional managers to meet the demands of growing industry. Upon independence, the national government through its policies encouraged the development of business and industries and brought awareness among business managers of the importance of management education.
Date: May 1972
Creator: Khan, Mohamed Afzal

The Total Quality Approach to Transistor Testing and Device Allocation

Description: The purpose of this study is to design a transistor conversion system oriented toward quality categories rather than toward devices. Underlying this purpose are two working hypotheses: First, quality categories can be developed by capitalizing on transistor total quality and convertibility; second, a transistor conversion system oriented toward quality categories is superior to existing device-oriented methods.
Date: May 1971
Creator: Novak, Jarry Vaclav

Optimization Theory in Administrative Analysis

Description: The thesis of this study is that modern optimization theory is a natural extension of classical optimization theory. As such, modern optimization theory will be applied to administrative problems only after interpretive studies are made that provide (1) an explanation of the general theoretical development of the techniques of modern optimization theory, (2) computational algorithms for implementing the techniques of modern optimization theory, (3) detailed demonstrations of the computational aspects of each technique and its corresponding algorithm, and (4) an identification of the types of problems to which these techniques are applicable.
Date: August 1970
Creator: Brown, Kenneth Sherron

A New Gravitational Approach to Least Transportation Cost Warehouse Location

Description: The purpose of this study is to examine single facility warehouse location models. The need for such a study is primarily two-fold. First, single facility warehouse location models which determine an alleged optimum location through a coordinate system have been developed. Secondly, the need for additional research is necessary because the approaches involving linear programming, simulation, or heuristic programming do not by definition generate an optimal location.
Date: May 1970
Creator: Van Auken, Stuart, 1941-

A Survey of Hiring Procedures and Job Requirements for Beginning Clerical Workers in Selected Firms in Belton and Temple, Texas

Description: This study was an analysis of the hiring procedures and job requirements for beginning clerical workers in selected firms in Belton and Temple, Texas. The study specifically attempted to determine the minimum employment standards for clerical workers and to determine the procedures used in screening applicants for employment.
Date: January 1970
Creator: Crain, Gayle R.

Investing and Hedging Techniques in the Convertible Bond Market

Description: This study was designed to yield three types of information: (1) The degree of perfection prevailing in the parimary and secondary convertible bond markets; (2) the profit potential of various investing and hedging techniques in the convertible bond market; and (3) a judgment on whether each technique can be classified as rational or irrational.
Date: June 1969
Creator: Vinson, Charles E. (Charles Eldred)