UNT Libraries - 11 Matching Results

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An Analysis of Marketing in Saudi Arabia and American Marketing Executives' Knowledge About the Saudi Arabian Market

Description: The problem of the present study was to describe and analyze marketing in Saudi Arabia and American marketing executives' knowledge about the Saudi market. The purposes of the study were twofold: (1) to describe and analyze marketing in Saudi Arabia and (2) to determine what American marketing executives know about the Saudi Arabian market. This study employed both primary and secondary data. For the analysis of marketing in Saudi arabia, primarily secondary sources were used from the available… more
Date: December 1981
Creator: Abunabaa, Abdelaziz M.
Item Type: Refine your search to only Thesis or Dissertation
open access

Channel Conflict in the Women's Apparel Industry an Empirical Investigation of Texas Retailers' Attitudes Toward Manufacturers

Description: The problem of this investigation was to make an exploratory examination of the distribution practices of apparel manufacturers as perceived by apparel retailers. Specifically, the purposes of this study were to identify those areas of perceived conflict between women's apparel retailers and apparel manufacturers from the viewpoint of the retailer, determine if there was a relationship between select retailer variables and the quality of service that retailers perceived apparel manufacturers we… more
Date: August 1980
Creator: Beisel, John L.
Item Type: Refine your search to only Thesis or Dissertation
open access

An Exploratory Analysis of the Food Consumption Behavior of Up-scale Asian-American Consumers

Description: The first objective of this research was to identify whether Asian-Americans having higher than average levels of income and education represent an appropriate target market for four food product categories. Second, the impact of national origin membership, demographic variables, and level of acculturation on food consumption was determined. In addition, perceptions related to sensory and nutritional factors and the cultural acceptability of the products were identified and interpreted to deter… more
Date: August 1993
Creator: Boykin, Nancy J. (Nancy Jo)
Item Type: Refine your search to only Thesis or Dissertation
open access

A Study of the Functions Performed by Store Managers in Chain Supermarkets

Description: The problem with which this dissertation is concerned is that of determining the true role performed by the chain supermarket store managers. A comparative study is made of chain supermarket store managers, supermarket chain-level managers, and non-food chain retail store managers and their ranking and rating of the importance of fifteen work functions ordinarily performed by retail store managers. The hypotheses of the study state that there will be a statistically significant difference in th… more
Date: December 1978
Creator: DeHay, Jerry M.
Item Type: Refine your search to only Thesis or Dissertation
open access

A Study of Food Product Recalls and the Development of Guidelines for the Construction of Recall Programs for Small Food Processors

Description: This study was concerned with the capability of food processors to conduct a product recall, when necessary, with the least time and cost expenditures. An evaluation was made of the effectiveness of the procedures, policies, and organization by which food processors have conducted or would conduct a product recall. Based upon this assessment, a model product recall program was designed to enhance the ability of food processors to conduct product recalls more efficiently. The study concludes tha… more
Date: August 1974
Creator: Harrison, Mary Carolyn
Item Type: Refine your search to only Thesis or Dissertation
open access

Legal Service Marketing: An Exploratory Study of Attorney Attitudes in the State of Texas

Description: The problem of this investigation was to make an exploratory examination of attorney attitudes concerning legal service marketing. The study was confined to attorneys licensed to practice law in the State of Texas. Items of specific interest were the implicit and explicit marketing management philosophies of attorneys, attitudes toward various promotional and media issues with respect to legal marketing, and attitudes toward serving the interest of various publics in the practice of law.
Date: August 1984
Creator: Ingram, Tom L.
Item Type: Refine your search to only Thesis or Dissertation
open access

Strategic Market Planning : Setting Short- and Long Range Marketing Objectives for U.S. Subsidiaries of German Firms

Description: The purpose of this dissertation was to conduct empirical exploratory research to determine whether marketing strategic objectives of U.S. subsidiaries of German firms would differ, given firms' differences in perception of competitive position and market trends.
Date: August 1987
Creator: Kleinknecht, Wolfram
Item Type: Refine your search to only Thesis or Dissertation
open access

The Effect of Comparative Well-Being on the Perceived Risk Construct: a Study of the Purchase of Apparel

Description: The purpose of this research was to examine how the intervening variable of comparative well-being (which is how persons view their age, financial resources, and health compared to others of their own age) will enhance the significance of the relationship between selected demographic and psychographic variables and perceived risk. Specifically, the research investigated the structural relationship between comparative well-being in four different statistical models: (1) as an independent predict… more
Date: December 1987
Creator: McConkey, C. William (Charles William)
Item Type: Refine your search to only Thesis or Dissertation
open access

An Exploratory Examination of the Profitability Impact of Quality Dimensions for Consumer Goods and Industrial Capital Goods

Description: The issue of dimensions of quality has received very little attention in the marketing literature. This dissertation studies the impact selected individual dimensions of quality has on firm performance. The study examined the relation between product, service and image based dimensions of quality and firm performance. The performance measure utilized in this study was a firm's return on investment (ROI). Sample for the study included Strategic Business Units (SBUs) involved in the manufacture o… more
Date: December 1991
Creator: Menon, Ajay
Item Type: Refine your search to only Thesis or Dissertation
open access

Threat to Health or Exuberant Well-Being: Which Best Explains Wellness Behavior?

Description: Because of the high and rapidly increasing cost of health care, wellness has become a significant issue for both health care practitioners and the general public. This research examines the issue of wellness and seeks to develop a model that identifies the factors that are most significant in explaining why people engage in wellness activities. A questionnaire was mailed to a sample (n = 499) randomly selected from the general population of the United States. Predictor variables are the demogra… more
Date: August 1996
Creator: Murrow, Jimmie L. (Jimmie Lorraine)
Item Type: Refine your search to only Thesis or Dissertation
open access

Influence Impacting Female Teenagers' Clothing Interest: a Consumer Socialization Perspective

Description: Female teenagers have been found to be the most affluent teens according to the Rand Youth Poll's nationwide survey. The survey finds the average weekly income from female teens age 16 to 19 to be $82, with $50 from earnings and the balance from their allowances. Other findings from the survey indicate that adolescent girls receive more than adolescent males in allowance from parents, as mothers understand the need for the female teen to have the income necessary to purchase clothing and cosmet… more
Date: August 1995
Creator: Waguespack, Blaise P. (Blaise Philip)
Item Type: Refine your search to only Thesis or Dissertation
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