Description: Information-seeking behavior is a mixture of activities and attitudes, oftentimes motivated by an individual's need to make a decision. One underlying element of this mixture is cognitive authority - which sources (e.g., individuals, institutions, texts, etc.) can be trusted to fulfil the information needs? In order to gain insight into the dynamics of cognitive authority selection behavior which is an information seeking behavior, this study explored primary source text data (316 text records) that reflected selection in the mundaneness of life (advice column submissions and responses). Linguistic analysis was performed on the data using the Linguistic Inquiry Word Count (LIWC2015) software package. Pearson correlation and 1-sample T tests revealed the same 45 statistically significant relationships (SSRs) in the word usage behavior of all subgroups. As a result of the study, the gap in research formed from the lack of quantitative models of cognitive authority relationships was addressed via the development of the Wordprint Classification System which was used to generate a cognitive authority relationship model in the form of a cognitive authority intra-segment wordprint. The findings and implications of this study may provide a contribution to the body of work in the area of information literacy and information seeker behavior by revealing factors that information scientists can address to help meet information seekers' needs. Additionally, the Wordprint Classification System may be used in such disciplines as psychology, marketing, and forensic linguistics to create to create models of various relationships or individuals through the use of written or spoken word usage patterns.
Date: December 2016
Creator: Johnson, Barbara Denise