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Media Agenda-Building Effect: Analysis of American Public Apartheid Activities, Congressional and Presidential Policies on South Africa, 1976-1988

Description: The mass media's role in informing the American public is critical to public support for government policies. The media are said to set the national agenda. This view is based on the assumption of selective coverage they give to news items. Media coverage also influences the salience the public attaches to issues. However, media agenda effect has been challenged by Lang and Lang (1983). These scholars, in their media agenda-building theory, argued that the success of media effect on national ag… more
Date: December 1989
Creator: Agboaye, Ehikioya
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