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Survey of Department Store Employment in the Cities of Dallas, Sherman, Denison, and Denton, Texas

Description: This study was undertaken for the purpose of finding the standard requirements and qualifications demanded of employees by the sales, sales service, and executive divisions of the average department stores, and the rewards and benefits enjoyed by the employees for faithful and efficient service rendered to the organization.
Date: 1941
Creator: Sullivan, Henry L.
Item Type: Refine your search to only Thesis or Dissertation
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An Analysis of the Dallas Morning News Used Car Advertisements of Twenty Automobile Dealers for the Month of April

Description: "It is the purpose of this study to determine the type of appeal, the size and cost, the plan of insertions, and the extent superlatives are used in The Dallas Morning News used car advertisements of twenty automobile dealers during the month of April. Fourteen advertising appeals were used by the twenty automobile dealers advertising in The Dallas Morning News in the month of April. The fourteen appeals used were: efficiency, friendliness, style, curiosity, safety, convenience-comfort, economy… more
Date: August 1940
Creator: Evans, Ralph L.
Item Type: Refine your search to only Thesis or Dissertation
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