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Channel 2, Denton, Texas: A Retrospective

Description: This study explored the evolution of Denton's VHF educational television assignment Channel 2, from its inception on April 14, 1952, to September 2, 1977. The problem was to discern why the channel remained inactive for twenty-five years. Chapters explore the attempts of broadcast interests to acquire control of the channel, and discuss why they were unsuccessful. The study concludes that a lack of finances, combined with the apathy and self-interests of Denton's educational leaders, prevented … more
Date: August 1978
Creator: Felber, Mark D.
open access

A Descriptive Analysis of Political Campaign Advertising of the 1972 Presidential Campaign

Description: The purpose of this research was to determine the aural and visual issues present in televised political campaign advertising of the 1972 Presidential election year. Content analysis was the method employed to determine these issues. The campaign commercials of George McGovern and Richard Nixon were the subject of the analysis. The issues coded were Social Welfare, Natural Resources, Labor, Management, Civil Rights, Economy, Foreign Affairs, Vietnam, Government, Public Order, Defense, Republica… more
Date: May 1987
Creator: Philips, Paul L. (Paul Lee)
open access

The Emergence of Christian Television: the First Decade, 1949-1959

Description: The purpose of this research was to describe the relationship and to compare the programming of major Christian ministries during the first decade of Christian television. A historical perspective was the method used in identifying and explaining the events and activities that constituted Christian television from 1949 to 1959. The results of the research concluded that Christian television began at a time of social trauma, unrest, and confusion in America. Competition for a viewing audience wa… more
Date: August 1990
Creator: Roush, Edward W. (Edward Wesley)
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