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Opinions of News Media Members Toward Public Higher Education in Texas and Predictions of Those Opinions by College and University Public Relations Directors

Description: The problem of this study was whether differences exist between opinions news media members have toward higher education and the prediction of those opinions by college and university public relations directors. The purposes were to determine if such differences exist and to assess certain demographic factors' roles in journalists' opinions.
Date: December 1987
Creator: Lace, William Worley, 1942-