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Étude Comparative De Messages Publicitaires Anglophones Et Francophones À La Lumière D'éléments Culturels [Comparative Study of English and French Advertisements Through a Cultural Lens]

Description: This thesis aims to demonstrate the crucial role of cultural aspects such as attitudes, values, social common places, and expectations in the international advertising industry. Through the analysis of written advertisements used in the United States and France, general trends regarding various commercial sectors and products (automobiles, electronics, cosmetics, and so forth) are highlighted and explored. From a linguistic perspective, the purpose of this thesis is not only to observe the semantic differences between translations of the same slogans and messages, but also to draw attention to the tools used in doing so.
Date: December 2012
Creator: Tison, Jean-Bernard

A Comparative Analysis of Web-based Machine Translation Quality: English to French and French to English

Description: This study offers a partial reduplication of a 2006 study by Williams, which focused primarily on the analysis of the quality of translation produced by online software, namely Yahoo!® Babelfish, Freetranslation.com, and Google Translate. Since the data for the study by Williams were collected in 2004 and the data for present study in 2012, this gives a lapse of eight years for a diachronic analysis of the differences in quality of the translations provided by these online services. At the time of the 2006 study by Williams, all three services used a rule-based translation system, but, in October 2007, however, Google Translate switched to a system that is entirely statistical in nature. Thus, the present study is also able to examine the differences in quality between contemporary statistical and rule-based approaches to machine translation.
Date: December 2012
Creator: Barnhart, Zachary

An Age-based Etic Analysis of Orthographic Variation in Computer-mediated French Discourse

Description: This study examines orthographic variation in synchronous computer-mediated French discourse. All nontraditional variations of selected frequently occuring items are quantified in order to provide an etic (i.e., from an external perspective) analysis. The primary variable of interest is age since this study focuses on providing a comparison of chat participants in their twenties versus those in their fifties. The widespread claim is that younger people communicate using more informal and/or nontraditional forms than older people; however, the results of the present study suggest that this is not always the case. The main finding of the present study is that the twentysomethings and the fiftysomethings produce the nontraditional orthography in a similar fashion in 52.2% of the terms, and in a non-similar fashion in 47.8% of the terms. Following the presentation and discussion of the results, directions for future research are provided.
Date: December 2013
Creator: Kharrat, Laila Kiblawi

Musical Ekphrasis in the Poetry of Nicolás Guillén, Federico García Lorca, and Langston Hughes

Description: Musical ekphrasis was occurring in the twentieth century in different centers around the world, Cuba: Andalusia, Spain; and Harlem, New York, simultaneously. The writers at the heart of this movement used poetry about music as a means to celebrate the cultures of the marginalized people in their lands, los negros, los gitanos, and African-Americans. The purpose of this study is to define musical ekphrasis and identify it in the works of Nicolás Guillén, Federico García Lorca, and Langston Hughes. Also explored are the common characteristics in ekphrastic poetry by the three poets and the common themes found in their ekphrastic poetry, as well as common influences. Each author is considered in the context of his surroundings and his respective culture, and how that influenced his musical tastes as well as his writing style.
Date: December 2016
Creator: Divett, Andrew Brennan