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Parental Perceptions of Marketing to Young Children: a Feminist Poststructural Perspective

Description: This study examined parental perceptions of marketing to young children using a feminist post-structural theoretical framework to specifically examine the following questions, 1) To what extent are parents aware of the marketing tactics being directed toward young children? 2) How do power/knowledge relations and practices produce parent’s multiple subjectivities as they parent their children in regards to commercial culture? 3) How can early childhood educators adapt pedagogy and practice in … more
Date: May 2014
Creator: Wolff, Kenya E.
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