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open access

Baseball in the Digital Age: The Role of Online and Mobile Content in Major League Baseball's Media Product Portfolio

Description: This case study evaluated Major League Baseball's (MLB) media product portfolio to identify how broadcast revenues have evolved over the past decade. This research looked back across baseball's long, dysfunctional history with broadcasters in order to recognize the significance of its ambitious use of online content. While MLB had failed to fully utilize the potential of broadcasting, the league's aggressive online strategy through its Advanced Media (MLBAM) division made it the industry leader… more
Date: December 2010
Creator: Hutton, Brian P.
open access

Diffusion Of Location Based Services And Targeting Us Hispanics: A Case Study

Description: This study reviews factors that identify U.S. Hispanics as being an ideal target market for adopting Location Based Services (LBS). By using the diffusion of innovation theory, an observed pattern of Hispanics’ adoption of technology, advertisements, smartphones and various smartphone value-added services reveals U.S. Hispanics to be more likely to adopt LBS than non-Hispanics. The study also identifies the top U.S. cell phone wireless providers and analyzes their marketing position towards U.S… more
Date: December 2011
Creator: Yepez, Jennifer
open access

Evaluating the Content and Tone of Mental Health News Coverage in Market 40: a Content Analysis of Selected Internet Stories From Las Vegas Broadcasting News Outlets

Description: The purpose of this research study is to analyze mental health related content on the three network affiliated stations in Las Vegas, Nevada. Online web stories from broadcast stations are analyzed in terms of the content and tone. These areas of analysis relate directly to the mass communication theories agenda setting and framing. Historically, mental health news reports have included content and tone that together can potentially create and further stigmatizing sentiments about those with me… more
Date: December 2013
Creator: Conroy, Ashley
open access

Female Friendship Films: A Post-Feminist Examination of Representations of Women in the Fashion Industry

Description: This thesis focuses on three fashion industry themed female friendship films: Pret-a-Porter/Ready to Wear (1994) by Robert Altman, The Devil Wears Prada (2006) by David Frankel, and The September Issue (2009) by R.J. Cutler. Female interpersonal relationships are complex – women often work to motivate, encourage and transform one another but can just as easily use tactics like intimidation, manipulation, and exploitation in order to save their own jobs and reputations. Through the lens of post-… more
Date: December 2015
Creator: Geloğullari, Gülin
open access

Margaret Dale, Adapting the Stage to the Screen: Aesthetic, Appropriation, and Intimacy in Ballet Programming for Post-War BBC Television

Description: This thesis examines the aesthetic of ballets adapted for BBC Television by producer Margaret Dale, beginning with her entrance to the BBC's training program in 1955 and culminating with her commissioned work Houseparty, which aired in 1964. A historical and organizational framework is discussed regarding the BBC's cultural mission and view of arts programming, as well as general developmental milestones in programming contextualizing Dale's working conditions. Particular focus is placed upon t… more
Date: December 2010
Creator: Escue, Jessica Margaret
open access

The “Nigger Trinity”: Engaging the Discourse in Post Civil Rights/Post 1960s America

Description: The cultural and popular media landscape of the United States of America changed after the Civil-Rights movement of the 1960s. The word “Nigger” was changed during that same period of American history. There are several authors and a comic that helped change this word during the 1960s. The post Civil-Rights American has a different experience and understanding with this word than those born before 1970. This work triangulates the current cultural location of the word “Nigger,” “nigga,” and “the… more
Date: December 2011
Creator: Bell, Adrian Shane
open access

Noisefold

Description: This documentary film follows the group NoiseFold as they rehearse and perform their unique style of interactive video art before an enthusiastic audience. Originally hailing from the vibrant art community in Santa Fe, New Mexico, founders David Stout and Cory Metcalf return home to prepare for a special performance along with the addition of collaborator and cellist, Frances-Marie Uitti. Shot in black and white, the film aesthetically borrows from early cinema and incorporates a blend of cin… more
Date: December 2012
Creator: Lewis, Robert
open access

On the Fence

Description: Living the vast majority of my life in an area that celebrates diversity but thrives because of illegal cross-border activities (undocumented workers, drug imports) at times the distance between the United States and Mexico is in fact as thin as the width of a fence. Though it is typical for a filmmaker to hope to present a unique take on a subject, given how I have seen the topics of immigration and the perspective of the purpose of homeland security portray, I am confident that there is an op… more
Date: December 2014
Creator: Medrano, Estevan
open access

Overcapacity

Description: Overcapacity is a self-reflexive, personal journey film that explores the filmmaker's exploration of his lifelong problem with obesity and health. The film follows his progress as he discusses his weight problem with his partner and parents as well as works with a personal trainer and doctor in an effort to affect a lifestyle change while also confronting issues that have led to and perpetuate his current health situation.
Date: December 2013
Creator: Ferguson, Ryan
open access

Reality Television: Using Para-Social Relationship Theory and Economic Theory to Define the Success of Network Reality Programming

Description: This study seeks to use a dual-theoretical approach, through the use of para-social relationship theory and economic data analysis, to explain the success of reality television since the early 2000s. This study uses both qualitative and quantitative components to understand the growth of reality television. This study includes a literature analysis of both methodologies used. Focus groups were used to seek to find a strong level of para-social interaction in viewers of reality television. Two f… more
Date: December 2010
Creator: Dyer, Caitlin Elizabeth
open access

Rickshaw Man

Description: This documentary film tells the story of Mohammad in India, and Mike in the United States, who are separated by social, economic, cultural, linguistic and religious differences, and yet there is an inanimate object that connects them-the rickshaw. The film examines how rickshaw men are viewed and treated by the society they live in and also illuminates the threads of commonality between these two men to show that they are not so different from each other after all.
Date: December 2013
Creator: Thomas, Denny G.
open access

Standing Up to Experts: The Politics of Public Education

Description: In a small room in Austin, Texas, a group of 15 people are single-handedly deciding what is taught to the next generation of American children. The highly politicized 15 member Texas Board of Education is currently going through the once-in-a-decade process of rewriting the teaching and textbook standards for its nearly 5 million schoolchildren. Texas is also unbelievably influential on the standards that textbook publishers use as a basis for their textbooks nationwide. Over the last 10 yea… more
Date: December 2010
Creator: Thurman, Scott
open access

A Textual Analysis of the Closer and Saving Grace: Feminist and Genre Theory in 21St Century Television

Description: Television is a universally popular medium that offers a myriad of choices to viewers around the world. American programs both reflect and influence the culture of the times. Two dramatic series, The Closer and Saving Grace, were presented on the same cable network and shared genre and design. Both featured female police detectives and demonstrated an acute awareness of postmodern feminism. The Closer was very successful, yet Saving Grace, was cancelled midway through the third season. A close … more
Date: December 2013
Creator: Stone, Lelia M.
open access

True Bromance: Representation of Masculinity and Heteronormative Dominance in the Bromantic Comedy

Description: This project explores the representation of white, American masculinity within the Hollywood bromantic comedy cycle. By analyzing three interrelated components (close homosociality, infantilization, and relationship to patriarchy) of the model of masculinity perpetuated by this cycle of films, this study reveals the hegemonic motives therein. Despite the representation of a masculinity nervously questioning its position within the romantic comedy narrative and the broader patriarchal structure,… more
Date: December 2013
Creator: Hartwell, David B.
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