The Behavioral Economics of Effort
Description:
Although response effort is considered a dimension of the cost to obtain reinforcement, little research has examined the economic impact of effort on demand for food. The goal of the present study was to explore the relationship between effort and demand. Three Sprague Dawley rats were trained to press a force transducer under a series of fixed-ratio schedules (1, 10, 18, 32, 56, 100, 180, 320, and 560) under different force requirements (5.6 g and 56 g). Thus, nominal unit price (responses / f…
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Date:
December 2014
Creator:
Nord, Christina M.