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open access

Civility Matters

Description: While the proliferation of literature on the subject of growing incivility in society demonstrates the increasing importance given to civility by corporate America, there has been little academic investigation of the concept. The limited number of academic studies on civility reveals immense negative consequences for uncivil behavior. One question for marketers of businesses is whether lack of civility among front-end personnel can negatively influence sales. This dissertation is an attempt to … more
Date: May 2011
Creator: Vahie, Archna
open access

Design for Social Presence and Exploring Its Mediating Effect in Mobile Data Communication Services

Description: The mobility, flexibility, convenience, and ubiquity of mobile data services (MDS) have contributed to their enormous growth and popularity with users. MDS allow users to communicate through mobile texting (mTexting), mobile Instant Messaging (mIM), multimedia messaging services (MMS), and email. A unique feature of MDS that enhances its popularity among its users is the awareness capability, which is revolutionizing the way MDS is being used to communicate today. It allows potential communicat… more
Date: May 2011
Creator: Ogara, Solomon Omondi
open access

Exploring Critical Factors in Predicting Post-Adoptive Use of Facebook

Description: Social networking applications (SNAs) have experienced a boom in popularity in recent years. Sites like Facebook and MySpace continuously draw new users, and are successful in organizing groups of users around topics of common interest. Among SNAs, Facebook has demonstrably outgrown its rivals growing an estimated 157 percent from 2008 to 2009. Facebook is now estimated to be the fourth largest Internet site in the world, trailing only Google, Microsoft and Yahoo (Schonfeld 2009). This dissert… more
Date: May 2011
Creator: Magro, Michael J.
open access

Factors Influencing Post-adoptive Enterprise Resource Planning (ERP) Utilization

Description: Organizations expend a great deal of time, effort and money on the implementation of enterprise resource planning (ERP) systems. They are considered the price of entry for large organizations to do business. Yet the success rate of ERP systems is poor. IS literature suggests that one possible reason for this is the underutilization of these systems. Existing ERP literature is replete with research to improve ERP project implementation success; however, notably absent from these streams is the r… more
Date: August 2011
Creator: McGinnis, Thomas C.
open access

Social Exclusion and Green Consumption

Description: Social exclusion has garnered much attention from researchers across the social sciences, especially among social psychologists. However, given the fact that social relationships and consumption are two of the central activities in daily life, there is surprisingly little research on the impact of social connection threats within the realm of consumer behavior. This study examines the effect of social exclusion on proenvironmental behavior and green consumption. More precisely, the objectives o… more
Date: August 2013
Creator: Naderi, Iman
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