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open access

Advertising and Promotional Procedure as Practiced by Five Dallas Department Stores

Description: The problem with which this paper is concerned is to observe and appraise the retail advertising and promotional procedure of five of the Dallas department stores. After observing their advertising methods, an attempt will be made to conclude whether their efficiency might be increased through use of different advertising and promotional policies.
Date: 1949
Creator: Drake, Jerry E.
open access

Occupational Opportunities for the Woman College Graduate in Specialized Business Fields

Description: The purpose of this study is to make a survey of the opportunities in the business world for the woman college graduate. Attention has been given to the general status of women workers, the training given by colleges in business administration, and the opportunities for the employment and advancement in the business world.
Date: 1946
Creator: Long, Ruth
open access

Service Rating Used in Manufacturing Plants of Dallas County, Texas

Description: This study is an effort to review and compare the qualities of service ratings currently being used in the manufacturing plants of Dallas County, Texas, with the recommended qualities for service ratings as set forth in the sources available in the North Texas State Teachers College Library. Also, individual service ratings selected from the group under study will be compared to each other and discussed in detail.
Date: 1949
Creator: Freeland, Donald Keith
open access

A Study of the Outstanding Skills and Personality Traits Desirable in Office Workers

Description: The purpose of this study is threefold: (1) to find out the qualities employers expect in beginning workers, (2) to investigate the importance attached to personality by some writers in the literature of the business education field, and (3) to compile information that will be of aid to students of Dallas Technical High School in developing the needed personal qualities and skills.
Date: 1949
Creator: Wolf, Clara
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