An Assessment of the University of North Texas's Image among the University of North Texas Administration and Board of Regents, Metro-Plex Business Leaders, the Higher Education Coordinating Board, and the Texas House and Senate Sub-Committees
Description: The purpose of this study was to ascertain the image of the University of North Texas as perceived by the University Administration and Board of Regents, Texas Higher Education Coordinating Baord and selected Legislators, and the Boards of Directors of the Metroplex area Chambers of Commerce. The significance of the study was to contribute knowledge that could be used to construct a more direct and cost effective marketing plan.
Date: August 1993
Creator: Hill, S. Trent (Stanley Trenton)
Item Type: Thesis or Dissertation