Description: This study compared the public relations efforts in three Dallas retirement facilities against suggested standards of professional public relations practitioners to determine which standards each facility utilized. Externally, all three facilities related to the community in an "above average" way, as indicated by their utilization of the twenty-two suggested standards. Internally, two facilities related to residents and staff in a "superior" way, and one facility related in an "average way," as indicated by their utilization of the twenty-two suggested external standards and twenty suggested internal standards. The conclusions drawn from this study are that retirement facility administrators, in general, are not fully aware of the internal and external public relations strategies that could benefit them within the community and with residents.
Date: August 1985
Creator: Martin, William Todd