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An Analysis of the Dallas Morning News Used Car Advertisements of Twenty Automobile Dealers for the Month of April

Description: "It is the purpose of this study to determine the type of appeal, the size and cost, the plan of insertions, and the extent superlatives are used in The Dallas Morning News used car advertisements of twenty automobile dealers during the month of April. Fourteen advertising appeals were used by the twenty automobile dealers advertising in The Dallas Morning News in the month of April. The fourteen appeals used were: efficiency, friendliness, style, curiosity, safety, convenience-comfort, economy reliability-reputation, durability-dependability, social distinction, fear-caution, ambition, pleasure, and family affection. The economy was the one most used appeal by the dealer. As shown in Table 12, the number of advertising appeals used corresponds or exceeds very little the total number of advertising insertions. Excepting one case, the dealers place the largest advertisements in the Sunday paper. The general procedure was that of placing large advertisements in the Sunday paper and smaller ones throughout the week. The total cost for the twenty automobile dealers was $6,452.08. The total advertising cost per dealer ranged from $38.20 to $1613.81. Only nine of the twenty dealers used superlatives in advertising during the month of April. The nine dealers used nine different superlatives for a total of 281 times."--leaves 1 and 35.
Date: August 1940
Creator: Evans, Ralph L.

A Study to Determine the Characteristics of Effective Application Letters for Teachers, with Particular Reference to College Positions, as Influenced by Reports from 65 College and University Presidents and an Analysis of 65 Sample Letters of Application for College Positions

Description: The purpose of this study is to try to answer these questions: By what standards may application letters for teaching positions be judged? How well does the average teacher meet these standards in his own application letters? What changes should teachers make in their application letters to make them stronger?
Date: 1940
Creator: Crittenden, Oda Pauline

A Suggested Course in Consumer Education for Secondary Schools Based on Data Taken from Certain Textbooks and Courses of Study

Description: This study was undertaken as an investigation into the content of the high school course in consumer education that is included in certain course outlines and textbooks, and also an investigation of the general nature of the course in consumer education as it is now being taught in high school.
Date: 1940
Creator: Belew, Ruby