UNT Libraries - 8 Matching Results

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open access

Children's Inferences Based on Brand Personality

Description: This study explored the inferences male children held about the brand personality. The sample included 46 male fifth graders. Personal interviews were conducted and the results were compiled and interpreted using descriptive statistics. Four subject areas were addressed: identification and inferences about brand personality, sources of inferences, children's ability to make inferences about other children based on brand personality, and application of brand personality to self. Results indicate… more
Date: December 1993
Creator: Overstreet, Kay L.
Item Type: Refine your search to only Thesis or Dissertation
open access

Customer Perceptions of Fairness in Hotel Revenue Management.

Description: The purpose of the study was to determine customer perceptions of fairness concerning pricing policies charged by the hotel industry, and to examine how different outcomes in pricing policies affect customer perceptions of fairness. Convenience-Interception survey sampling was used to collect 460 sample data at the Dallas Love Field Airport. After analyzing data, one can infer that when revenue management information was provided, customers are satisfied. Further, age, education, Airline FFP en… more
Date: December 2005
Creator: Sanghavi, Punit
Item Type: Refine your search to only Thesis or Dissertation
open access

Environmentally-friendly purchase intentions: Debunking the misconception behind apathetic consumer attitudes.

Description: By measuring intentions to purchase, this research gives insight into environmental attitudes, pressures to purchase environmentally friendly apparel, factors that inhibit environmentally friendly apparel purchasing, awareness of environmentally friendly apparel purchase options, and marketing insight into the eco-friendly consumer. The theory of planned behavior (TPB) was used to assess consumer purchasing intentions for environmentally friendly apparel. The TPB consists of a three-pronged mea… more
Date: December 2008
Creator: Umberson, Kirsten
Item Type: Refine your search to only Thesis or Dissertation
open access

Examining the Effects of Psychographics, Demographics, and Geographics on Time-Related Shopping Behaviors

Description: The purpose of this study was to determine the effects of psychographic (shopping orientation, lifestyle, social class), demographic (gender, ethnicity, age), and geographic (area of residence) variables on time-related shopping behaviors when shopping for clothing for the self. The concept of time-related shopping behaviors has not been the focus of any study of the American market. Data (N = 550) were collected via a questionnaire with an online survey company. Through analysis of chi square … more
Date: December 2010
Creator: Garnett, Rebecca
Item Type: Refine your search to only Thesis or Dissertation

Hospitality Students' Attitudes and Behavioral Intentions toward Learning and Using Computer Technology

Description: Following Ajzen/Fishbein's 1980 Theory of Reasoned Action, influences of hospitality students' external variables (age, gender, university classification, and work experience) on computer attitudes, and relationships between computer attitudes and intentions to learn and use computers were tested. A sample of 412 hospitality students completed two measurements: Loyd/Gressard's 1984 Computer Attitude Scale, and Behavioral Intentions to Learn and Use Computers. Males and females had positive comp… more
Access: Restricted to UNT Community Members. Login required if off-campus.
Date: December 1999
Creator: Chuvessiriporn, Suttichai
Item Type: Refine your search to only Thesis or Dissertation

The impact of leisure travelers' characteristics on hotel Website attributes preference.

Description: Travel is now the largest online business-to-consumer product in the United States. Online hotel bookings are the second largest segment of online travel. Leisure travelers online spending will increase dramatically from 2002 to 2007. However, a majority of hospitality companies do not currently take advantage of the Internet as the cheapest and most efficient distribution medium. The purpose of this study examined leisure travelers' demographic and psychographic characteristics, online booking… more
Access: Restricted to UNT Community Members. Login required if off-campus.
Date: December 2004
Creator: Zhang, Li
Item Type: Refine your search to only Thesis or Dissertation
open access

Service Quality and the Small Apparel Speciality Store : Perceptions of Female Consumers

Description: Service quality defined by the customer is an important element in satisfying customers and may determine retail survival. The SERVQUAL instrument measured desired and minimum expectations and perceptions of service quality in a small apparel specialty store. Factor analysis with varimax rotation resulted in three dimensions of service quality for both desired and minimum levels of expectations and perceptions: (a) Personal Attention, (b) Reliability, and (c) Tangibles. Regression analyses dete… more
Date: December 1995
Creator: Knight, Delores Kay
Item Type: Refine your search to only Thesis or Dissertation
open access

A Survey of Two-Year And Four-Year Hospitality Management Programs To Describe Characteristics of Hotel Front Office Management Courses

Description: This study focused on the hotel front office management course and how this course and related topics were taught in hospitality management programs. The results of the study can guide faculty in developing and expanding the hotel front office management course, related textbooks and teaching resources to best prepare students to meet the future needs of the lodging industry.
Date: December 1993
Creator: Chiang, Rhu-rong
Item Type: Refine your search to only Thesis or Dissertation
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