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Advertising and Promotional Procedure as Practiced by Five Dallas Department Stores

Description: The problem with which this paper is concerned is to observe and appraise the retail advertising and promotional procedure of five of the Dallas department stores. After observing their advertising methods, an attempt will be made to conclude whether their efficiency might be increased through use of different advertising and promotional policies.
Date: 1949
Creator: Drake, Jerry E.

An Analysis, as Revealed by the Wire Recorder, of the Methods Used by Ten Selected Business Mathematics Students in Solving Stated Problems

Description: Many studies have been made concerning the difficulties which business mathematics students have in solving stated problems. Such studies have been made by analyzing the student's errors as they appear on written solutions to problems, and, as a result, many errors are overlooked. Errors in the thinking process, and failure to read the problem a sufficient number of times are responsible for many errors made by students. Such errors are not apparent on written solutions, but would be revealed through oral solutions as recorded on a wire recorder. The purpose of this study, then, is to analyze the errors revealed by a wire recorder, along with errors on written solutions, and to classify and tabulate the errors from both sources.
Date: 1949
Creator: Jones, Donald M.

An Analysis of the Correspondence-improvement Program at Great American Reserve Insurance Company Dallas, Texas

Description: A preliminary purpose of this study in the area of business communications was that of determining the status of correspondence improvement in stock life insurance companies in Dallas. However, the major purpose, which stemmed from the preliminary one, was to study intensively the approach used in Great American.
Date: June 1954
Creator: Brock, Luther A.

Community Leadership and Economic Growth

Description: This study is concerned with discovering relationships between community power structures and economic growth. The economic growth in selected Northeast Texas counties and their major cities is compared with the power structures in each of these communities during the 1944 through 1968 period.
Date: December 1970
Creator: Jones, Hubert Kelly

A Comparative Study of Odessa College, Odessa, Texas, with Business Colleges in the Odessa Area to Determine the Effectiveness of Training Received by Business Students

Description: The potential college students of the Odessa area need to know which type of school best suits their personal needs. The area around Odessa offers the highest paid secretarial Jobs in the state, with some 500 oil and oil supply firms employing from one to fifty full-time secretaries, with salaries ranging from $200 to 4325 per month. The opportunities for accountants, bookkeepers and auditors in the Odessa area is unlimited, and they earn from 4350 to $450 per month. The Odessa area also employs approximately 30 business teachers. 1 The. high school graduate is often at a loss as to whether to take advantage of a business course in a private business college in Odessa or whether to study business administration for one or two years at the local junior college, either in preparation for a job or for additional education at another college or university. A great deal of time and money may be wasted if a potential student attends the school that does not fulfill his needs. In view of the above, the purpose of this study is to make comparisons between the two types of schools in an effort to determine the type of school most suited for each student, and to pave the way for improvements in business education in that area. These facts will be helpful in planning the future curriculum and expansion of Odessa College and the possible establishment of a business school in connection with Odessa College.
Date: August 1951
Creator: Woods, John C.

A Comparison of the Qualifications of Junior College Business Education Teachers in Texas with the Qualifications Desired by Junior College Presidents

Description: The purpose of this investigation was twofold, namely: 1. To determine the personal characteristics and qualifications of the junior college business teachers in Texas; 2. To determine how well these characteristics match the desired qualifications given by college hiring personnel--presidents.
Date: August 1954
Creator: Vail, Harold W.

Executive Compensation Practices of Twenty-Five Texas Companies

Description: The specific purpose of this study will be: (1) to find what factors determine the amount of pay that executives in twenty-five Texas companies receive, and how personal factors are ranked in setting their salaries; (2) to determine present and proposed utilization of formal job evaluation methods among the twenty-five Texas companies in setting executive salaries; (3) to find which methods of remuneration are used for executives of different levels in the twenty-five Texas companies; (4) to determine who has the final responsibility for the administration of executive salaries in the twenty-five Texas companies; and (5) to determine the means used in appraising executive merit or worth in determining salary adjustments while an individual remains in the same position.
Date: August 1955
Creator: Demetruk, Jack Fredric

An Experimental Study of Personality Development in the Stenography Class of the Edinburg High School

Description: The purpose of this study is (1) to make a survey of all personality training procedures in an attempt to adapt those methods to the instructional problems of schools having a large Latin-American enrollment, and (2) to correlate personality development with the study of stenography and job finding by giving it specific emphasis in such a course.
Date: 1948
Creator: Moore, Phelma Newton

The Factors Influencing Out-of-State Companies to Establish Manufacturing Facilities in Dallas County

Description: "The purpose of this study was to collect and analyze locational data on all branch maufacturing plants established in Dallas County in 1954, 1955, and 1956; these data were acquired through personal interviews in 1957. For comparative purposes the same data on branch plants established in 1959 were obtained in 1960. The following elements of the locational process were determined and analyzed: 1. Origin and character of the new plants; specifically location of home office, types of products, size and location of the plant in Dallas. 2.locational process, including company personnel assigned the task of locating a suitable site and local agencies assisting in the locational process. 3. reasons for establishing the branch plant 4. factors that influenced management to locate the plant inDallas in preference to any other locations."-- leaf 4.
Date: June 1961
Creator: Baird, Mellon Campbell

Human Relations Case Problems in the Aircraft Industry in the North Texas Area

Description: The specific purpose of this investigation is to compile selected case problems for use in teaching human relations by the case method. This investigation will include those case situations that involve many of the factors that cause differences of opinion and friction between individuals or groups. The cases selected are limited to those that actually became the subject of a grievance in the aircraft industry of the Dallas-Fort Worth area of North Texas.
Date: January 1954
Creator: McCauley, Jerome Brooks

An Integrated Guidance Program for Small Secondary Schools in Texas

Description: Of the 1190 four-year high schools of Texas there are 941 with an enrollment of 250 or less. This group of schools is missing many opportunities to guide the youth they graduate into effective and wholesome living by means of an integrated guidance program. It is the purpose of this study to develop a program which, if incorporated into the curricula of these schools, should result in an integration of guidance into the many phases of the school's activities and increase the school's usefulness to the student.
Date: 1947
Creator: Johnson, J. Roland

An Investigation into the Characteristics and Causes of Monthly and Yearly Price Fluctuations of Spot Cotton at New York, New York, During the Period, 1911-1953

Description: This study endeavors to give an insight into the causes and characteristics of price fluctuations of spot cotton at New York, N.Y., for the period 1911-1953, and to indicate whenever possible the factors which caused the price of cotton to rise or fall during selected periods.
Date: February 1954
Creator: Reynolds, Harry M.