A Mixed Method Analysis of Undergraduate Student-run Public Relations Firms on U.S. College Campuses
Description:
Student-run public relations firms are part of collegiate public relations pedagogy, and this study used a mixed-method approach to analyze such firms on U.S. campuses. A listing of campuses with student-run firms was created as part of this study. Through an online survey questionnaire, advisers from 55 of the 119 student-run firms provided data about firm characteristics and observations about student learning and career development. Multiple correspondence analyses was used to see if the fir…
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Date:
August 2010
Creator:
Maben, Sarah Kathleen