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Use of the Mass Communication Media by Governor John B. Connally, Jr.

Description: Governor John B. Connally Jr., who served as chief executive of the State of Texas from 1963.to 1969, made extensive use of the mass communication media to further both his programs and his own political fortune. It is the purpose of this study to examine the history of Connally's use of the media, to evaluate the degree of success he achieved in the use of the media, and to present evidence of how he was able to achieve success in the use of the media. The study was done in three phases. In th… more
Date: December 1972
Creator: Shelton, James Keith
Item Type: Refine your search to only Thesis or Dissertation
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Sepia

Description: This study of Sepia magazine was researched as a historical project in order to trace the progress of a twenty-five-year-old Negro publication begun as a sensational news sheet and expanded to a pictoral, entertaining magazine aimed at the middle-class black.
Date: May 1973
Creator: Ponder, Janace Pope
Item Type: Refine your search to only Thesis or Dissertation
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A Comparison of Staff Organization and Employment Opportunities of Dallas Business-Papers and Company Publications

Description: This study compares the staff structures and the employment opportunities of Dallas area businesspapers and company publications. The study has five main purposes. They are (1) to examine the staff organization of various Dallas area business publications, (2) to examine the job roles and responsibilities within each type of publication, (3) to determine the education requirements for employees, (4) to determine the experience requirements for employees, and (5) to evaluate business and industr… more
Date: August 1973
Creator: Akins, Linda G.
Item Type: Refine your search to only Thesis or Dissertation
open access

A Critical Evaluation of Selected Public Relations Functions of the Dallas Police Department Public Information Office

Description: The problem of this study was to determine how well the public information office of the Dallas Police Department performed in three public relations areas: staff consultation, employee communication, and press relations. Interviews were conducted with the command staff of the Dallas Police Department and with nine mass media representatives who had regular contact with both the police department and the public information office. Their answers were compared with public relations principles tak… more
Date: August 1973
Creator: Hilbig, John E.
Item Type: Refine your search to only Thesis or Dissertation
open access

Exposure to and Attitudes Toward the Mass Media of Students at Sam Houston High School

Description: This study was concerned with determining the amount of exposure high school students have to mass media and their attitudes toward news. The purposes of this study were to find how much time high school students devote to newspapers, radio, television, and magazines for entertainment and information, to discover which publications or channels students are most interested in and why; to find out specifically what young people read, listen to, and watch; to discover how most of them get their n… more
Date: August 1973
Creator: Davis, Lina Jean
Item Type: Refine your search to only Thesis or Dissertation
open access

Images of Eight Branches of Journalism Perceived by Journalism Students at North Texas State University

Description: The purpose of this study was to specify quantitatively the meanings and images of eight branches of journalism as perceived by a selected group of college students majoring in journalism. The problem of this study was to identify the locations of these meanings, using a semantic differential, as points in a three-dimensional semantic space consisting of evaluation, potency, and activity dimensions. The study was also designed to test two hypotheses. Hypothesis One was that there would be a sig… more
Date: August 1973
Creator: Choo, Kwang Yung
Item Type: Refine your search to only Thesis or Dissertation
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A Study of Subject-matter Content and Source of Photographs on Three Small-city and Three Metropolitan Texas Daily Newspapers

Description: This study was concerned with the subject-matter content and source of photographs at three small-city and three metropolitan Texas newspapers. An analysis was conducted over a fourteen-day period at six daily newspapers: The Dallas Morning News, The Fort Worth Star-Telegram, The Houston Chronicle, The Sherman Democrat, The Paris News, and The Midland Reporter-Telegram.
Date: August 1973
Creator: Hamric, Roy D.
Item Type: Refine your search to only Thesis or Dissertation
open access

A Study of the Selection of U.S. Foreign News by Three French Foreign News Editors

Description: The problem of this study was an analysis of the selection of news by newspaper editors in another culture. The purposes of this study were: 1. To examine the news perceptions of three French foreign news editors. 2. To discover if social forces influence the selection of news. 3. To discover if personal attitudes of a foreign news editor affects his selection of U.S. news. 4. To learn whether the institution that employs the foreign news editor affects his selection of U.S. news. 5. To fi… more
Date: December 1973
Creator: Norman, Elizabeth
Item Type: Refine your search to only Thesis or Dissertation
open access

The Effects of an Informational Briefing on the Attitudes of Certain High School Seniors in the Dallas-Fort Worth Metropolitan Area Toward the Air Force ROTC Training Program

Description: This study was a simple "before" and "after" attitude measurement experiment using an experimental group and a control group. The attitude measurements were made before and after the subjects in the experimental group were presented an informational briefing about the Air Force ROTC training program. Both the experimental group and the control group were subject to exposure to the Air Force mass communication advertising during the two-month study period. The results indicate that the increased… more
Date: May 1974
Creator: Andrews, Robert Glenn
Item Type: Refine your search to only Thesis or Dissertation
open access

Public Relations at the Dr. Pepper Company

Description: The problem of this study was to examine the community, stockholder, and consumer public relations of the Dr Pepper Company. The data were collected by an examination of the major areas in Dr Pepper's public relations department. Detailed questionnaires were used in interviewing the department's head, Harry Ellis, and his assistant, Jim Ball. Follow-up interviews clarified Ball's and Ellis's responses to the questionnaires. Chapter I introduces the thesis. Chapter II presents information about … more
Date: May 1974
Creator: Bux, Robert Michael
Item Type: Refine your search to only Thesis or Dissertation
open access

An Evaluation of Public Relations as Practiced by Southwestern Bell Telephone Company

Description: This study presents a detailed analysis of the public relations organization, objectives, and practices of Southwestern Bell Telephone Company, Dallas, Texas. Information sources included interviews with telephone company public relations personnel, company publications, and other publications. The five chapters deal with the history and development of the company and its public relations program, and the organization, functions, and operations of the public relations department. With a long an… more
Date: August 1974
Creator: Gallagher, Eddye S.
Item Type: Refine your search to only Thesis or Dissertation
open access

Martin Luther: Mass Communicator and Propagandist

Description: This study presents a picture of Martin Luther as a pioneer in mass communications. The text is divided into four sections and the conclusion; Martin Luther: man and his world, Luther and the German printing press, propaganda devices in Luther's Primary Reformation Treatises of 1520, and, propaganda and mass communications in Luther's liturgical reforms, religious broadsides, and preaching. The final remarks pertain to Luther's effect upon the reordering of society in the Western world.
Date: August 1974
Creator: Batts, James Harold
Item Type: Refine your search to only Thesis or Dissertation
open access

A Study of Press Freedom in South Africa

Description: The problem of the study was to analyze conditions of the South African press, including effects of apartheid legislation on the free flow of information. The method of research was mail questionnaire to editors of twenty-two South African daily newspapers. The study showed that the South African press is restricted by legislation and additional laws are expected. Other information from the study includes the following: at least four main laws impede the free flow of information; the press has … more
Date: August 1974
Creator: Levy, Joyce Carol
Item Type: Refine your search to only Thesis or Dissertation
open access

An Analysis of the Frequency of Readership and Influence of a Home Furnishings Trade Magazine

Description: Market Place is a home furnishings trade magazine circulated free to approximately 35,000 employees in the home furnishings industry. The problem with which this investigation is concerned is that of determining whether three demographic characteristics, including type of business, position, and experience, affect frequency of readership or influence of the magazine. Questionnaires were mailed in the spring of 1975 to a random sample of 1,000 recipients of Market Place. Analysis of the data sho… more
Date: August 1975
Creator: Greaney, Harriet H.
Item Type: Refine your search to only Thesis or Dissertation
open access

The History of Underground Communication in Russia Since the Seventeenth Century

Description: The purposes of this study were (1) to identify the reasons for and the processes of underground communication in Russia since the seventeenth century and (2) to utilize the information to interpret the clandestine media's significance. The study concluded: (1) underground media have evolved because Russian governments have oppressed free speech; (2) dissidents have shared similarities in the methods of illicit communications; (3) whereas the earlier clandestine press tended to be either litera… more
Date: August 1975
Creator: Rainbolt, William R.
Item Type: Refine your search to only Thesis or Dissertation
open access

Identification of and Means of Reaching a Potential Member of a Racquet Club in the Dallas Metroplex with Suggestions for Racquet Club Facilities and Services

Description: This study gathers demographic data on members of three Dallas racquet clubs, determines what media will reach club members, discerns facilities that members expect from their racquet club, and suggests ways the data can be used in an image program. Five chapters make up this study. Chapter I explains the purposes of the study and tells how research was conducted. Chapter II explains the steps in building a corporate image. Chapter III gives research results. Chapter IV explains how data gather… more
Date: August 1975
Creator: Manney, Cheryl C.
Item Type: Refine your search to only Thesis or Dissertation
open access

A Comparative Analysis of Press Coverage of the 1974 Cyprus Crisis by the Turkish Newspaper, "Cumhuriyet," and the Greek Newspaper, "To Vima"

Description: This study is concerned with determining whether the Turkish newspaper, Cumhuriyet, and the Greek newspaper, To Vima, differed in their coverage of the 1974 Cyprus crisis, Issues of the newspapers covering the period, July 16-August 31, 1974, were examined, News items related to the crisis were categorized as hard news, soft news, editorials, and illustrations. Totals for each category were measured in column inches and converted to percentages of total available space in each newspaper, Catego… more
Date: December 1975
Creator: Pasadeos, Yorgo
Item Type: Refine your search to only Thesis or Dissertation
open access

A Comparison of the Company Magazine and the Grapevine as Selected Communication Channels at the Southland Corporation

Description: This thesis set out to evaluate and compare two communism cation channels at Southland, the company magazine and the grapevine. Data were obtained through a survey in the Summer, 1975, magazine. Following an introduction, explanation of data-collection procedure of the survey, overview of communication in formal and informal organizations, and analysis of the survey data, conclusions were drawn that the magazine is an effective formal communication tool, but that it cannot serve all the formal … more
Date: December 1975
Creator: Thompson, Nora Jean
Item Type: Refine your search to only Thesis or Dissertation
open access

A Content Survey of Ten Suburban Newspapers in the Dallas-Fort Worth Metroplex

Description: This study compares the May, 1974 and May, 1975 editions of suburban daily newspapers in the Dallas-Fort Worth metroplex. The purposes of the study were to determine how, when, and why suburban daily newspapers in the metroplex altered their editorial content and to evaluate the effects of the changes on circulation. The thesis is organized into four chapters. Chapter I introduces the study. Chapter II gives a historical overview. Chapter III analyzes the data. Chapter IV contains some conclusi… more
Date: December 1975
Creator: Arnold, Thomas B.
Item Type: Refine your search to only Thesis or Dissertation
open access

Establishing a Special Interest City Magazine: D, the Magazine of Dallas

Description: The problem of this study was to determine how, and to what degree, a representative contemporary special interest magazine projected editorial, advertising, circulation, and financial obligations prior to publication and during its infancy. In essence, how did a representative nonsubsidized city magazine identify a marketable audience, resolve advertising and circulation policies, and meet financial obligations? Specifically, this study explored--in six chapters--the mechanics of pre- and post… more
Date: December 1975
Creator: Glaves, Robert F.
Item Type: Refine your search to only Thesis or Dissertation
open access

The Press and Alger Hiss

Description: This study examines and analyzes the treatment accorded Alger Hiss by the American press from August 3, 1948, to January 25, 1950. Information sources included the forty-one newspaper articles submitted by Hiss's attorneys in their motion for a change of venue at the second trial, and those sections of books, newspapers, and magazine articles relative to the press's coverage of the case. Six chapters cover the changing press image of Hiss, newspaper articles submitted in evidence, and the relat… more
Date: December 1975
Creator: Russell, Jessica
Item Type: Refine your search to only Thesis or Dissertation
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