Latest content added for UNT Digital Library Collection: UNT Scholarly Workshttps://digital.library.unt.edu/explore/collections/UNTSW/browse/?fq=dc_type:text_article&fq=str_degree_department:Marketing+and+Logistics2023-09-21T06:29:09-05:00UNT LibrariesThis is a custom feed for browsing UNT Digital Library Collection: UNT Scholarly WorksStrategic choice in times of stagnant growth and uncertainty: An institutional theory and organizational change perspective2023-09-21T06:29:09-05:00https://digital.library.unt.edu/ark:/67531/metadc2178686/<p><a href="https://digital.library.unt.edu/ark:/67531/metadc2178686/"><img alt="Strategic choice in times of stagnant growth and uncertainty: An institutional theory and organizational change perspective" title="Strategic choice in times of stagnant growth and uncertainty: An institutional theory and organizational change perspective" src="https://digital.library.unt.edu/ark:/67531/metadc2178686/small/"/></a></p><p>Article provides insight into the strategic behaviors of firms facing slow growth in times of economic stagnation. Using the pertinent literature from institutional theory and organizational change, the authors posit that the appropriate firm-level response (strategic choice) during periods of slow growth is to maintain legitimacy and membership in the field by adopting a proactive approach that focuses on improving top-line growth.</p>Do Collaborative Relationships in Supply Chain Pay-Off?2018-01-23T05:28:11-06:00https://digital.library.unt.edu/ark:/67531/metadc1062069/<p><a href="https://digital.library.unt.edu/ark:/67531/metadc1062069/"><img alt="Do Collaborative Relationships in Supply Chain Pay-Off?" title="Do Collaborative Relationships in Supply Chain Pay-Off?" src="https://digital.library.unt.edu/ark:/67531/metadc1062069/small/"/></a></p><p>This article attempts to articulate the theoretical foundation of collaborative relationship in supply chain and survey empirical results on financial gains reported in various research studies.</p>“Managing through Failure”: More than an Oxymoron?2018-01-23T05:28:11-06:00https://digital.library.unt.edu/ark:/67531/metadc1062064/<p><a href="https://digital.library.unt.edu/ark:/67531/metadc1062064/"><img alt="“Managing through Failure”: More than an Oxymoron?" title="“Managing through Failure”: More than an Oxymoron?" src="https://digital.library.unt.edu/ark:/67531/metadc1062064/small/"/></a></p><p>This article includes observations and principles to assist managers in their efforts to lead subordinates and themselves through failure.</p>Simulation Approaches for System of Systems: Event-Based Versus Agent Based Modeling2016-12-21T23:10:09-06:00https://digital.library.unt.edu/ark:/67531/metadc944386/<p><a href="https://digital.library.unt.edu/ark:/67531/metadc944386/"><img alt="Simulation Approaches for System of Systems: Event-Based Versus Agent Based Modeling" title="Simulation Approaches for System of Systems: Event-Based Versus Agent Based Modeling" src="https://digital.library.unt.edu/ark:/67531/metadc944386/small/"/></a></p><p>This paper from the 2015 Conference on Systems Engineering Research conference proceedings reviews different modeling techniques and uses two converse techniques, i.e. agent-based and event-based modeling, to run a simulation of hypothetical systems collaborating into a system of systems.</p>A Theory-of-Planned-Behavior Perspective on B2C E-Commerce2011-07-13T11:32:02-05:00https://digital.library.unt.edu/ark:/67531/metadc38884/<p><a href="https://digital.library.unt.edu/ark:/67531/metadc38884/"><img alt="A Theory-of-Planned-Behavior Perspective on B2C E-Commerce" title="A Theory-of-Planned-Behavior Perspective on B2C E-Commerce" src="https://digital.library.unt.edu/ark:/67531/metadc38884/small/"/></a></p><p>Article discussing a theory-of-planned-behavior perspective on B2C e-commerce and a study that shows how different shopping orientations influence customers/ shopping criteria.</p>Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective2011-07-13T11:32:02-05:00https://digital.library.unt.edu/ark:/67531/metadc38889/<p><a href="https://digital.library.unt.edu/ark:/67531/metadc38889/"><img alt="Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective" title="Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective" src="https://digital.library.unt.edu/ark:/67531/metadc38889/small/"/></a></p><p>Article discussing an exploratory perspective on teaching basic marketing accountability using spreadsheets.</p>