Identifying tween fashion consumers’ profile concerning fashion innovativeness, opinion leadership, internet use for apparel shopping, interest in online co-design involvement, and brand commitment
Description:
Article describes study identifying tween fashion consumers’ profiles in relation to fashion change agent (FCA) characteristics, such as fashion innovativeness and opinion leadership, and examines how the tweens’ FCA characteristics influence their Internet innovativeness, interest in online co-design involvement, and brand commitment.
Date:
April 29, 2019
Creator:
Baker, Renee; Gam, Hae Jin & Banning, Jennifer
Item Type:
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