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Adding New Content to MKTG 3700 - Marketing and Money

Description: Poster presented at the 2013 University Forum on Teaching & Learning at the University of North Texas. This poster discusses creating content for student success using new case studies, worksheets, and instructor-created video for better instruction and feedback.
Date: April 12, 2013
Creator: Ganesh, Gopala
Partner: UNT College of Business
open access

AI Agency Risks and Their Mitigation Through Business Process Management: A Conceptual Framework

Description: This article builds on agency theory and identify factors that increase the risk of an agency problem between a principal (a human or an organization) and an AI agent and propose a framework for AI agency problem analysis. The framework is illustrated through AI use cases and industry examples. Implications for AI governance research and practice are discussed. It was presented at the 52nd Hawaii International Conference on System Sciences.
Date: January 8, 2019
Creator: Sidorova, Anna & Rafiee, Dana
Partner: UNT College of Business
open access

AI-Enhanced Stock Market Prediction: Evaluating Machine Learning Models for Financial Forecasting in the USA

Description: Article evaluates the effectiveness of several machine learning models in forecasting U.S. stock market trends using historical prices, trading volumes, financial indicators, and market‑relevant news. Article finds that Logistic Regression delivers the highest predictive accuracy, while Random Forest and Gradient Boosting also perform strongly, offering valuable tools for investors seeking data‑driven strategies and improved risk management.
Date: July 25, 2023
Creator: Sizan, Mir Mohtasam Hossain; Das, Bimol Chandra; Shawon, Reza E Rabbi; Rana, MD. Sohel; Montaser, Md Abdullah Al; Chouksey, Anchala et al.
Partner: UNT College of Business
open access

Cognitive biases resulting from the representativeness heuristic in operations management: an experimental investigation

Description: This article investigates the six cognitive biases resulting from the use of the representativeness heuristic, namely, insensitivity to prior probability of outcomes, insensitivity to sample size, misconception of chance, insensitivity to predictability, the illusion of validity, and misconception of regression. Specifically, the authors examine how cognitive reflection and training affect these six cognitive biases in the operations management context.
Date: April 10, 2019
Creator: AlKhars, Mohammed; Evangelopoulos, Nicholas; Pavur, Robert J. & Kulkarni, Shailesh S.
Partner: UNT College of Business
open access

Comments of the Auditing Standards Committee of the Auditing Section of the American Accounting Association on PCAOB Concept Release on Audit Quality Indicators, No. 2015-005, July 1, 2015

Description: This commentary summarizes the contributors’ views and recommendations on the Public Accounting Oversight Board's (PCAOB) Audit Quality Indicators (ACIs).
Date: October 2015
Creator: Rezaee, Zabihollah; Abernathy, John L.; Causholli, Monika; Michas, Paul N.; Roush, Pamela B.; Rowe, Stephen et al.
Partner: UNT College of Business
open access

Comments of the Auditing Standards Committee of the Auditing Section of the American Accounting Association on PCAOB Staff Consultation Paper, Auditing Accounting Estimates and Fair Value Measurements

Description: This commentary summarizes the contributors’ views on the various questions asked in the PCAOB Staff Consultation Paper.
Date: December 2014
Creator: Abernathy, John L.; Hackenbrack, Karl E.; Joe, Jennifer R.; Pevzner, Mikhail & Wu, Yi-Jing
Partner: UNT College of Business
open access

Comments of the Standards Committee of the Auditing Section of the American Accounting Association on the SEC’s Concept Release No. 33-9862; 34-75344 File No. S7-13-15, Possible Revisions to Audit Committee Disclosures

Description: This commentary summarizes the contributors’ views on the various questions asked in the SEC’s Release, Possible Revisions to Audit Committee Disclosures.
Date: September 2015
Creator: Abernathy, John L.; Felix, Robert; Jamal, Karim; Krishnamoorthy, Ganesh & Pevzner, Mikhail
Partner: UNT College of Business
open access

Community markets and entrepreneurship: A primer

Description: In this articles the authors highlight farmer’s markets, festivals, art walks, night markets, and other community-based entrepreneurial gatherings. They further present a graphic depiction of the culturally vibrant community of Denton, Texas and offer future research ideas surrounding emerging community events and the entrepreneurs that contribute to these phenomena worldwide.
Date: February 21, 2024
Creator: Short, Jeremy C.; Chandler, Jeffrey A. & Wolfe, Marcus
Partner: UNT College of Business
open access

Confirmatory Influence of Trust in E-commerce: A Data Collection Bias and Suggestion

Description: Article explores the importance of investigating the impact of trust on intention to purchase from both successful and unsuccessful purchase cases in order to provide a more balanced view of the critical role of trust in e-commerce transaction decisions.
Date: January 7, 2020
Creator: Kim, Dan J. & Ogbanufe, Obi
Partner: UNT College of Business
open access

Constructing Authenticity in Digital Landscapes: Deion Sanders’s Social Media Presence and Its Impact on Fan Perceptions

Description: Article explores the relationship between social media, personal branding, and perceived authenticity in sports figures, focusing on Deion Sanders’s online presence as head football coach at the University of Colorado. Using qualitative methods, the study examines how Sanders presents authenticity on social media and how audiences perceive it. The findings show that digital charisma plays a key role in shaping his perceived authenticity.
Date: May 14, 2025
Creator: Singer, Mara F. & Jones, Olivia E.
Partner: UNT College of Business
open access

Continued Usage and Location Disclosure of Location-Based Applications: A Necessity for Location Intelligence

Description: This article's research builds a continuance usage and location disclosure model from the expectation-confirmation perspective. The effect of benefit expectations on usefulness and satisfaction is hypothesized. In addition, the positive effect of usefulness on satisfaction and continuance intention is postulated. Findings contribute to the current literature in business intelligence by focusing on location disclosure behavior in the context of LBAs and the necessity of this type of information… more
Date: January 8, 2019
Creator: Peak, Daniel; Mousavizadeh, Mohammadreza & Koohikamali, Mehrdad
Partner: UNT College of Business
open access

Corporate Responsibility: A Moral Agent or a Profit Agent? A TOMS Shoes Case Study

Description: This paper was awarded a Nicholas and Anna Ricco Ethics Award for 2013. In this paper, the author discusses corporate responsibility through a case study of TOMS shoes and their stance in the business world as a for-profit company with social responsibility at its core.
Date: February 2013
Creator: Jakopin, Natalie
Partner: UNT College of Business

Creating a Collaborative Online Project for an MBA Core course

Description: Poster presented as part of the 2012 University Forum on Teaching & Learning at UNT. This poster discusses creating a collaborative online project for an MBA core course. Traditional face-to-face classes offer the rich interactive experience gained through collaborative group projects.
Date: March 28, 2012
Creator: Evangelopoulos, Nicholas & Jayakumar, Jay
Partner: UNT College of Business
open access

Decision support system for waste management: fuzzy group AHP-CoCoSo

Description: Article presents a comprehensive decision‑making framework that integrates Fuzzy‑AHP and Fuzzy‑CoCoSo to optimize site selection for urban waste disposal facilities, using evaluations from ten experts to rigorously assess criteria and alternatives. By synthesizing expert judgments, the study demonstrates how this structured, multi‑criteria approach can guide cities toward more equitable and effective waste management strategies that reflect diverse stakeholder perspectives and complex urban dyn… more
Date: January 31, 2025
Creator: Yazdani, Morteza; Ye, Chenchui; Tarighi Shaayesteh, Mayssam Tarighi & Zaraté, Pascale
Partner: UNT College of Business
open access

Developing Evaluation Frameworks for Business Models in China’s Rural Markets

Description: This article draws on case analysis to present two frameworks for evaluating two types of business models, and, through open coding and axial coding on eight Chinese cases, identifies the main components for the evaluation frameworks and critical factors within each component. Using the coding results as a lens, the article applies a cross-case comparative data analysis to establish the multi-level evaluation systems and provides suggestions for entrepreneurs and other stakeholders to better th… more
Date: December 26, 2018
Creator: Zhang, Xinxiang; Hu, Lijun; Salimath, Manjula & Kuo, Ching-Chung
Partner: UNT College of Business
open access

Dynamic Interactive Visualizations: Implications of Seeing, Doing, and Playing for Quantitative Analysis Pedagogy

Description: Article presents a sample of dynamic interactive visualizations of relatively complex quantitative topics in statistics, operations management, and management science and discuss their implications for pedagogy for undergraduate and graduate students.
Date: May 16, 2019
Creator: Kulkarni, Shailesh S.; Mai, Bin; Amirkiaee, S. Yasaman & Tarakci, Hakan
Partner: UNT College of Business
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