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Generation Y consumers' value perceptions toward apparel mobile advertising: functions of modality and culture

Description: This article investigates Generation Y consumers' different value perceptions toward apprel mobile advertising according to cultures (i.e. The United States vs. South Korean) and modalities (short message service vs. multimedia messaging service).
Date: April 1, 2012
Creator: Koo, Wanmo; Knight, Dee K.; Yang, Kiseol & Zheng, Xiang
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Partner: UNT College of Merchandising, Hospitality and Tourism

Sustainable Strategies in Merchandising: Experiential Learning in an Online Class

Description: This poster discusses experiential learning in an online class. The course for which the projects are proposed is 'Sustainable Strategies in Merchandising' where students are provided with the knowledge to adapt and apply fundamental business tools for the pursuit of sustainable development to business operation.
Date: March 28, 2012
Creator: Kim, Jiyoung
Item Type: Refine your search to only Poster
Partner: UNT College of Merchandising, Hospitality and Tourism
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