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Biocultural conservation in Cape Horn: the Magellanic woodpecker as a charismatic species
This book chapter discusses a research project to promote biocultural conservation in Cape Horn, Chile. In an effort to achieve the goal of transdisciplinary integration, the authors used the strategy of identifying a charismatic species, since doing so serves to motivate people towards biodiversity conservation, to communicate ecological concepts, and to integrate both the ecological and social dimensions of sustainability.