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Perceived ease of use and usefulness of sustainability labels on apparel products: application of the technology acceptance model

Description: This article explores consumers' perceptions of sustainability labels on apparel products and examines sustainability labels as an effective means of determining consumers' purchase intentions using the technology acceptance model.
Date: May 28, 2017
Creator: Ma, Yoon Jin; Gam, Hae Jin & Banning, Jennifer
Partner: UNT College of Visual Arts + Design