Description: This case study examines some perspectives on the recording industry, particularly as it relates to musicians navigating the new landscape heavily impacted by digital service providers. The study begins with an investigation of digital streaming models and continues by surveying traditional record labels in light of advancements in the digital realm. The reader then encounters the company ArtistShare, which offers recording artists a chance to cultivate relationships with a close circle of patrons, in contrast to the global, less personalized reach of streaming media. The case concludes with consideration of what the industry presents to a performer committed to a musical niche.
Creator: Anderson, Michael Alan, 1975-
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Partner: UNT Libraries