UNT Theses and Dissertations - 12 Matching Results

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Explaining Buyer Opportunism in Business-to-Business Relationships

Description: The interaction among firms in the supply chain is necessary for business process execution and relationship success. One phenomenon of great significance to buyer-supplier relationships is opportunism. Opportunism is defined as behavior that is self-interest seeking with guile. It is manifested in behaviors such as stealing, cheating, dishonesty, and withholding information. Opportunism negatively impacts relational exchange tenets such as trust, commitment, cooperation, and satisfaction. Furt… more
Date: May 2007
Creator: Hawkins, Timothy Glenn
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Partner: UNT Libraries
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Channel Conflict in the Women's Apparel Industry an Empirical Investigation of Texas Retailers' Attitudes Toward Manufacturers

Description: The problem of this investigation was to make an exploratory examination of the distribution practices of apparel manufacturers as perceived by apparel retailers. Specifically, the purposes of this study were to identify those areas of perceived conflict between women's apparel retailers and apparel manufacturers from the viewpoint of the retailer, determine if there was a relationship between select retailer variables and the quality of service that retailers perceived apparel manufacturers we… more
Date: August 1980
Creator: Beisel, John L.
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Profile Development of Commenters Versus Non-Commenters on International Marketing Questionnaires

Description: The objectives of this dissertation were to: (1) discover whether commenters and non-commenters on an international marketing questionnaire differ based on sociodemographic, nationality, and personality characteristics; (2) determine whether commenters with greater life satisfaction are more likely to provide positive comments; (3) determine whether commenters differ in response styles due to their national background; and (4) discover whether commenters differ (based on sociodemo-graphic, nati… more
Date: May 1987
Creator: Knauber, Ines
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Retail Site Selection Using Multiple Regression Analysis

Description: Samples of stores were drawn from two chains, Pizza Hut and Zale Corporation. Two different samples were taken from Pizza Hut. Site specific material and sales data were furnished by the companies and demographic material relative to each site was gathered. Analysis of variance tests for linearity were run on the three regression equations developed from the data and each of the three regressions equations were found to have a statistically significant linear relationship. Statistically signifi… more
Date: December 1978
Creator: Taylor, Ronald D. (Ronald Dean)
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Supply Chain Network Evolution: Demand-based Drivers of Interfirm Governance Evolution

Description: Which form of exchange governance performs better in a dynamic environment? This remains an unanswered question in the transaction cost analysis (TCA) and relational exchange literatures. Some researchers purport that transactional governance provides superior performance by providing firms the flexibility to change suppliers. Others suggest that relational governance leads to superior performance because of the willingness of both parties to adapt. Reviews of TCA have turned up ambivalent empi… more
Date: August 2007
Creator: Gravier, Michael J.
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Partner: UNT Libraries
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An empirical investigation of how perceived devaluation and income effects influence consumers' intended utilization of savings from coupon redemption.

Description: Coupons are one of the most popular and attractive tools of promotion. Redeeming coupons makes shoppers feel that they are doing something good for their family's budget, because coupons offer 'savings.' On the other hand, a coupon might have several negative effects on purchase behavior as well, which might 'devalue' the promoted product in the consumer's perception. But a review of the literature shows a lack of attention afforded to the above-mentioned aspects of coupon redemption. In additi… more
Date: August 2007
Creator: Barat, Somjit
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Partner: UNT Libraries
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A Study of the Functions Performed by Store Managers in Chain Supermarkets

Description: The problem with which this dissertation is concerned is that of determining the true role performed by the chain supermarket store managers. A comparative study is made of chain supermarket store managers, supermarket chain-level managers, and non-food chain retail store managers and their ranking and rating of the importance of fifteen work functions ordinarily performed by retail store managers. The hypotheses of the study state that there will be a statistically significant difference in th… more
Date: December 1978
Creator: DeHay, Jerry M.
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A Study of Selected Savings and Loan Clubs and Their Marketing Functions, with Implications of the Club Concept for the Savings and Loan Industry and for Manufacturers and Middlemen of Certain Consumer Goods and Services

Description: This study investigates the use of the consumer buying club concept in the savings and loan industry. The major purposes of the study were to determine the effectiveness of savings and loan clubs as promotional tools and to reveal some broader marketing implications of the savings and loan club concept. The study's findings provided support for the following hypotheses: I. If savings and loan clubs were independent business operations in the channels of distribution for the goods and services t… more
Date: August 1974
Creator: Detweiler, Priscilla
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An Investigation of the Differential in Consumer Behavior of the Working Woman as Opposed to the Non-Working Woman, and the Resulting Impact on the Performance of Marketing Functions and Institutions

Description: The purpose of this research is to investigate the differentials and commonalties in the consumer behavior and attitudes of the working woman as opposed to the non-working woman. The findings of the research are analyzed to determine their impact on the performance of marketing institutions and functions. The major hypothesis tested in this research is: Working women comprise a distinct market segment, which differs in kind from the non-working woman. Both primary and secondary data are used fo… more
Date: May 1974
Creator: McCall, Suzanne H.
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An Empirical Examination of Service Dominant Logic: The Theory of the Network

Description: Marketing scholars question the ability of the 4Ps to explain higher order phenomena in modern marketing. Scholars contend that marketing's historical framework, based in product centric economic theory, constrains the 4Ps ability to form a foundation for a general theory of marketing. The focus on value embedded in product fails to explain knowledge-based intangible sources of competitive advantage. In response to this concern a new dominant logic for marketing called service-dominant logic (S… more
Date: August 2007
Creator: Randall, Wesley Spencer
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A Study of Food Product Recalls and the Development of Guidelines for the Construction of Recall Programs for Small Food Processors

Description: This study was concerned with the capability of food processors to conduct a product recall, when necessary, with the least time and cost expenditures. An evaluation was made of the effectiveness of the procedures, policies, and organization by which food processors have conducted or would conduct a product recall. Based upon this assessment, a model product recall program was designed to enhance the ability of food processors to conduct product recalls more efficiently. The study concludes tha… more
Date: August 1974
Creator: Harrison, Mary Carolyn
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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A Study to Determine the Significance of Market Penetration in the Consumer Electronic Products Industry

Description: The purposes of this study were to prepare an analysis of the size, growth, structure, and problems of the industry; determine the influence of imports on the general structure of the industry; determine the significance of market penetration to domestic manufacturers, wholesalers, retailers, and foreign manufacturers and importers; and examine the market penetration reporting mechanism, its accuracy, usefulness, promptness in feedback of data, and the advantages and disadvantages of maintainin… more
Date: May 1973
Creator: Thornton, Nelson LeRoy
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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