UNT Theses and Dissertations - 100 Matching Results

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Still on the Sidelines: the Female Experience in Sports Media

Description: This qualitative study aims to analyze the lived reality of women working in sports media today. Through systematic analysis of 12 in-depth interviews, the findings of this study suggest that the adoption of technological advancements in news media and all associated outlets have created a leveling effect for women due to the demand for highly skilled individuals who can handle the digital demand of modern news production. This study suggests that longtime gender disparities in sports media are… more
Date: December 2014
Creator: Blankenship, Sara K.
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Partner: UNT Libraries
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U.S. Newspapers And The Adoption Of Technological Innovations

Description: In order to survive in a hyper-competitive media marketplace, managers must constantly evaluate new technologies and their potential impact on the industry. Using theories on innovation management in organization, this study examined the processes used by managers at daily newspaper in the U.S. during the time period of 1992-2005 to plan for publishing content online. Fourteen subjects, all of whom held management positions during this time, were interviewed at length about their experiences. T… more
Date: December 2011
Creator: Kemp, Jacob
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Ethical Decision Making in the Indian Mediascape: Reporters and Their Stories

Description: Hundreds of reporters gather and interpret news for four English-language newspapers in India's second-largest urban area Kolkata, West Bengal's state capital, which is home to over 4 million people. Journalists from The Statesman, The Telegraph-Kolkata, The Hindustan Times and The Times of India discuss how they collect their stories in Bengali, Hindi, Urdu, and many other languages and write them in English targeting a small but emerging middle-class audience. Whether these articles focus o… more
Date: May 2009
Creator: Spencer, Patricia Elizabeth
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Environmental journalism curriculum as an imperative of democracy: A philosophical exploration.

Description: Economic retrenchment, social shifts, and technological changes endanger journalism's democratic role. Journalism education faces parallel threats. I review the state of journalism and education, linking the crisis to society's loss of story, framed philosophically by the Dewey-critical theory split over journalism and power. I explore the potential for renewing journalism and education with Carey's ritual model and Postman's restoration of storytelling. I then summarize existing major academic… more
Date: August 2007
Creator: Loftis, Randy Lee
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Dead Men Talking: Content Analysis of Prisoners' Last Words, Innocence Claims and News Coverage from Texas' Death Row

Description: Condemned prisoners in Texas and most other states are given an opportunity to make a final statement in the last moments before death. An anecdotal review by the author of this study over the last 15 years indicates that condemned prisoners use the opportunity for a variety of purposes. They ask forgiveness, explain themselves, lash out at accusers, rail at the system, read poems, say goodbyes to friends and family, praise God, curse fate - and assert their innocence with their last breaths. T… more
Date: August 2006
Creator: Malone, Dan F.
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A Content Analysis of Mozambican Newspapers' Coverage of the 2004 Presidential Election

Description: This study focuses on the amount of coverage given by four major tabloid newspapers-Demos, Zambeze, Savana and Domingo-to the candidates of the major political parties Renamo and Frelimo, during the 2004 presidential race. The number of stories of both parties in those newspapers were counted and calculated by chi-square to determine how much one party was covered than the other identifying signs of balance or bias. The research showed that there was a significant result of 42 percent of likel… more
Date: August 2005
Creator: Namburete, Eliana Munguambe
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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Personal stories go worldwide: the ritual of storytelling through Weblogs.

Description: The once private traditional written diary is shifting to an electronic storytelling tradition. Online diaries or weblogs are a growing phenomenon that scholars have ignored until recently. This qualitative project uses narrative and rhetorical analysis to focus on storytelling themes in weblogs, rituals in storytelling and the similarities and differences from traditional written diaries. In this study, 30 weblogs were chosen from three web domains: livejournal.com, blogger.com and diarest.net… more
Date: August 2004
Creator: Johnson, Janet L.
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The External Conflict of Modern War Correspondents: Technology's Inevitable Impact on the Extinction of Nostalgic Combat Reporting

Description: Through historical and content analyses of war coverage, this study qualitatively addresses emotional quality, use of sources, and implied use of technology to better understand the tension between Vietnam and Afghanistan war correspondents and their military counterparts. Early American democracy aspired to give total freedom to its people. But the American military, in its quest to uphold the ideas of democracy, has often challenged the freedom of press clause set forth by the United States C… more
Date: August 2002
Creator: Horton, James Colby
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Constructed Images: The Influences of News Organizations and Socialization in Photojournalism

Description: Media sociologists have produced much research on the systems of production of media content. Photojournalism, however, largely has been ignored in these studies. This paper presents the findings of an ethnographic study of work routines and photojournalism practices at three newspapers. The study explored the extent to which routines and practices are affected by professional norms and values and organizational needs and beliefs. The study also explored how these factors influence the content … more
Date: December 2001
Creator: Bolack, Michell
Item Type: Refine your search to only Thesis or Dissertation
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The Changing Face of Ralph Lauren's Advertising: A New Lifestyle Image and Increased Nudity

Description: Advertising, which is an important sales tool for brands to the masses, may produce lasting impressions of a company and its products. These impressions rely on a consistent message over time to maintain a brand's image. This study examines how Ralph Lauren's advertising images have changed from a country club lifestyle image to urban/hip. In addition, the study examines the increased use of nudity and sexual imagery in Lauren's advertising. The findings were obtained by content analyzing all R… more
Date: August 2001
Creator: LaCaze, Tray
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Partner: UNT Libraries
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Killing Flies With a Shotgun: How the Internet Set a New Journalistic Standard and Style

Description: Today, both the way a story is told and how long the viewer's attention can be held are often as important as the story itself. This study shows how online media sets new standards for narrative and continues some print traditions. This study focuses on the dialogue between print and online media. A quantitative and qualitative analysis of this dialogue through story length, readability, shovelware and story packaging shows the numerous effects the Internet has had on news media content.
Date: August 2000
Creator: Maher, Kelly M.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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Oprah and Her Book Club: More than Mass Media Money-Maker

Description: With her Book Club, talk show host Oprah Winfrey has used the relatively new technology of television to revive literature. Despite the odds against her--selecting hard-to-read, quirky books by generally unknown authors--Winfrey has successfully created women's spaces for the 1990s, not so different from the American women's social clubs from the late 1800s and early 1900s, and the French salons of the sixteenth and seventeenth centuries. This study will show how Oprah's Book Club allows reader… more
Date: May 1999
Creator: Jones, Carrie S. Lilly
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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Corporate Propaganda Analysis: a Case Study of Nike, Inc.

Description: This study seeks to show how Nike, Inc. has effectively followed a strategy to increase the sale of its products that can be characterized as propaganda. Regarding method, this is a qualitative study which applied the propaganda analysis plan developed by Jowett & O'Donnell (1992) to examine and describe (1) Nike's ideology, (2) corporate structure and culture, (3) purpose, (4) targeted audiences, (5) the dissemination of the propaganda, (6) techniques for increasing its effectiveness, (7) exis… more
Date: December 1998
Creator: Anderson, Christian S. (Christian Spencer)
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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A Comparative Content Analysis of ITAR-TASS's and the United Press International's Coverage of the Russian Referendum in April 1993

Description: A comparative content analysis was conducted to determine whether the Russian (ITAR-TASS) and the American (UPI) wire service coverage of President Boris Yeltsin in the April 25, 1993, referendum was balanced and unbiased. Also, the amount of space dedicated to this topic was measured. Study results indicate that ITAR-TASS was more critical of Yeltsin prior to the referendum than UPI, and that there was no statistically important difference between the two wire services in their post referendum… more
Date: May 1994
Creator: Glad, Lotte Marie
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A Descriptive Analysis of Causal Attribution in News Reports of the 1992 Los Angeles Riots in Three National Newspapers

Description: A content analysis was conducted to determine the amount and type of causal explanation included in coverage of the 1992 Los Angeles riots in The New York Times, the Los Angeles Times and The Christian Science Monitor. The data were analyzed to determine whether causal explanations were primarily societal or individual/situational. The primary purpose was to examine whether the press has altered its reporting techniques since the Kerner Commission report criticized the narrow, descriptive-based… more
Date: August 1993
Creator: Franks, J. Elizabeth
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Representations of Women in The Dallas Morning News During the Feminist Movement

Description: Content analysis of The Dallas Morning News focuses on sources, bylines, photographs, and main characters to determine the quantity and quality of portrayals of women. The study included front pages and main local news pages during one week each from 1950, 1960, 1970, 1980, and 1990. Change was charted by year for both sexes. In 1950, few representations of women were included and many were stereotypical. Some stereotyping persisted in 1990, and men outnumbered women more than 3 to 1 as story s… more
Date: August 1992
Creator: Lambiase, Jacqueline
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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A Comparison of Variance in Coverage of President Reagan by "Newsweek", "Time" and "U.S. News & World Report" During Two Time Periods

Description: Data obtained through content analysis of articles about or concerning President Reagan in Newsweek, Time and U.S. News & World Report during two time periods indicated that no relationship existed between time and variance of news coverage given to Reagan. Three content analysis measures were used: comparison of favorable and unfavorable statements, amount of coverage and number of quoted words. The study is composed of four chapters: Chapter I introduces the study, Chapter II presents the dat… more
Date: December 1989
Creator: Knight, Kathryn M. (Kathryn McKenzie)
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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Philosophy and Practice of Personal Journalism with Moral Concern in the Twentieth Century

Description: This study seeks to show that a tradition exists of personal journalists who, more than supporting a partisan position, have moral concern and desire reconciliation. Between the First World War and the Hutchins Commission report of 1947, Walter Lippmann and other media critics theorized that journalistic objectivity is impossible, but recognized journalists' responsibility to interpret events to their publics. In the 1930s these new theories coincided with historical events to encourage journal… more
Date: December 1989
Creator: Surratt, Marshall N. (Marshall Nash)
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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A History of DALLAS Magazine and Its Changing Roles in the Dallas Chamber

Description: This study explains the development of DALLAS magazine from its beginnings and changes in sixty-three years in content and format, departments, staff, and editorial policy. The study shows how DALLAS developed, reflecting the history of the City of Dallas' economic and business growth, and the Chamber of Commerce viewpoints since 1922. Concluding, the study reveals that the magazine projected the Dallas Chamber's viewpoints, that the magazine reported only positive images of the City of Dallas … more
Date: August 1986
Creator: Mahony, Linda MacDonald
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Partner: UNT Libraries
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An Analysis of Methods of Promoting Country Music Records in the Atlanta, Georgia Area

Description: This study examined promoting recorded country music from Atlanta, Georgia, and explored why Atlanta is important in this field. It was learned, through interviews, that promoters wanted radio airplay and top trade publication chart ratings. Radio station program directors decided upon playlists from reading trade publications, efforts by record promoters, listener requests and focus groups, and from reported sales. Stores used album and poster displays, charts, and played music for promotion. … more
Date: May 1986
Creator: Fogel, Betty Cruikshank
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A Comparative Content Analysis of the Editorial Positions of the Christian Century and Christianity Today on Selected Social and Moral Issues

Description: This study compared the editorial positions of two magazines, The Christian Century and Christianity Today, on seven social and moral issues, then compared each magazine's positions with the opinions of their intended audiences. A directional content analysis was conducted that determined the editorial positions. On all four issues for which comparison was possible, the magazines demonstrated a marked difference in direction. These positions were compared with the published opinions of those so… more
Date: December 1985
Creator: Warner, Gregory Dann
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A Case Study of Public Relations Efforts in Three Dallas Retirement Facilities

Description: This study compared the public relations efforts in three Dallas retirement facilities against suggested standards of professional public relations practitioners to determine which standards each facility utilized. Externally, all three facilities related to the community in an "above average" way, as indicated by their utilization of the twenty-two suggested standards. Internally, two facilities related to residents and staff in a "superior" way, and one facility related in an "average way," a… more
Date: August 1985
Creator: Martin, William Todd
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Partner: UNT Libraries
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A Critical Evaluation of the Image Texas Baptists Have of Their Eight Colleges and Universities

Description: The problem undertaken in this study was an attempt to discover the image Texas Baptists have of their eight colleges and universities, and to recommend steps to ensure a positive image. The two methods used to determine the image was a questionnaire distributed through a weekly newsmagazine, the Baptist Standard, and telephone interviews. From the study it was concluded that Texas Baptists have a positive image of their eight colleges and universities and rely on the Baptist Standard for their… more
Date: August 1985
Creator: Armstrong, Jerilynn W. (Jerilynn Wood)
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Partner: UNT Libraries
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An Evaluation of the Views of Black Journalists Working at Black Newspapers Concerning the Effects of the Civil Rights Movement on Their Black Newspapers from 1960 to 1985

Description: This study was designed to determine whether black journalists who work at black newspapers in Texas felt the Civil Rights movement had affected their industry. Although black newspapers lost an exclusive market for talent that now must be shared with majority-owned newspapers, this report concludes that the operation of black newspapers virtually was unaffected by the Civil Rights movement. It is recommended that this research serve as a starting point for a continuing examination of black new… more
Date: August 1985
Creator: Parson, Rita L. B.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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