Profile Development of Commenters Versus Non-Commenters on International Marketing Questionnaires
Description:
The objectives of this dissertation were to: (1) discover whether commenters and non-commenters on an international marketing questionnaire differ based on sociodemographic, nationality, and personality characteristics; (2) determine whether commenters with greater life satisfaction are more likely to provide positive comments; (3) determine whether commenters differ in response styles due to their national background; and (4) discover whether commenters differ (based on sociodemo-graphic, nati…
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Date:
May 1987
Creator:
Knauber, Ines
Partner:
UNT Libraries