UNT Theses and Dissertations - 152 Matching Results

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A Comparison of the Reporting of International News in Two Algerian and Two United States Daily Newspapers

Description: This study was concerned with determining how the Algerian dailies, El Moudjahid, and El Djomhouria, and the United States dailies, The New York Times and The Christian Science Monitor, which function in two different press systems, compare in reporting international news in terms of type and tension. This study concludes that the four dailies are similar in type of news; they report more news than editorials, more straight news than in-depth reports, more news of elites than common people, and… more
Date: December 1980
Creator: Abderrahmane, Azzi
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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Nigerian Military Government and Press Freedom, 1966-79

Description: The problem of this thesis is to examine the military-press relationship in Nigeria from 1966 to 1979 and to determine whether activities of the military government contributed to violation of press freedom by prior restraint, postpublication censorship and penalization. Newspaper and magazine articles related to this study were analyzed. Interviews with some journalists and military personnel were also conducted. Materials collected show that the military violated some aspects of press freedom… more
Date: May 1984
Creator: Agboaye, Ehikioya
Item Type: Refine your search to only Thesis or Dissertation
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Analysis and Evaluation of the Role of Public Relations in Leasing Dallas Petroleum Center

Description: The problem in this study was to discover if the public relations program of the Dallas Petroleum Center was useful in leasing and if the program played a significant role in a leasing increase. The study was carried out by describing the development of the building project, by analyzing the planning and execution of the public relations program, by testing the program's effectiveness, and by drawing conclusions about the program and by making recommendations for this specific program and for o… more
Date: May 1977
Creator: Ainsworth, Doris Stewart
Item Type: Refine your search to only Thesis or Dissertation
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A Comparison of Staff Organization and Employment Opportunities of Dallas Business-Papers and Company Publications

Description: This study compares the staff structures and the employment opportunities of Dallas area businesspapers and company publications. The study has five main purposes. They are (1) to examine the staff organization of various Dallas area business publications, (2) to examine the job roles and responsibilities within each type of publication, (3) to determine the education requirements for employees, (4) to determine the experience requirements for employees, and (5) to evaluate business and industr… more
Date: August 1973
Creator: Akins, Linda G.
Item Type: Refine your search to only Thesis or Dissertation
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Corporate Propaganda Analysis: a Case Study of Nike, Inc.

Description: This study seeks to show how Nike, Inc. has effectively followed a strategy to increase the sale of its products that can be characterized as propaganda. Regarding method, this is a qualitative study which applied the propaganda analysis plan developed by Jowett & O'Donnell (1992) to examine and describe (1) Nike's ideology, (2) corporate structure and culture, (3) purpose, (4) targeted audiences, (5) the dissemination of the propaganda, (6) techniques for increasing its effectiveness, (7) exis… more
Date: December 1998
Creator: Anderson, Christian S. (Christian Spencer)
Item Type: Refine your search to only Thesis or Dissertation
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The Effects of an Informational Briefing on the Attitudes of Certain High School Seniors in the Dallas-Fort Worth Metropolitan Area Toward the Air Force ROTC Training Program

Description: This study was a simple "before" and "after" attitude measurement experiment using an experimental group and a control group. The attitude measurements were made before and after the subjects in the experimental group were presented an informational briefing about the Air Force ROTC training program. Both the experimental group and the control group were subject to exposure to the Air Force mass communication advertising during the two-month study period. The results indicate that the increased… more
Date: May 1974
Creator: Andrews, Robert Glenn
Item Type: Refine your search to only Thesis or Dissertation
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A Critical Evaluation of the Image Texas Baptists Have of Their Eight Colleges and Universities

Description: The problem undertaken in this study was an attempt to discover the image Texas Baptists have of their eight colleges and universities, and to recommend steps to ensure a positive image. The two methods used to determine the image was a questionnaire distributed through a weekly newsmagazine, the Baptist Standard, and telephone interviews. From the study it was concluded that Texas Baptists have a positive image of their eight colleges and universities and rely on the Baptist Standard for their… more
Date: August 1985
Creator: Armstrong, Jerilynn W. (Jerilynn Wood)
Item Type: Refine your search to only Thesis or Dissertation
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A Content Survey of Ten Suburban Newspapers in the Dallas-Fort Worth Metroplex

Description: This study compares the May, 1974 and May, 1975 editions of suburban daily newspapers in the Dallas-Fort Worth metroplex. The purposes of the study were to determine how, when, and why suburban daily newspapers in the metroplex altered their editorial content and to evaluate the effects of the changes on circulation. The thesis is organized into four chapters. Chapter I introduces the study. Chapter II gives a historical overview. Chapter III analyzes the data. Chapter IV contains some conclusi… more
Date: December 1975
Creator: Arnold, Thomas B.
Item Type: Refine your search to only Thesis or Dissertation
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The Oak Cliff Tribune Under the Leadership of Ray Zauber

Description: This study evaluates the influence of The Oak Cliff Tribune under the leadership of Ray Zauber, from late 1946 to August, 1978. The study shows the contributions of The Oak Cliff Tribune for the area, its influence within the community and with community leaders, and determines what gives the paper its particular character. The study traces the history and development of the newspaper in four periods, 1903-1946, 1946-1959, 1959-1969, and 1969-1978; and concludes that The Oak Cliff Tribune has h… more
Date: August 1980
Creator: Babb, Judith Killen
Item Type: Refine your search to only Thesis or Dissertation
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Martin Luther: Mass Communicator and Propagandist

Description: This study presents a picture of Martin Luther as a pioneer in mass communications. The text is divided into four sections and the conclusion; Martin Luther: man and his world, Luther and the German printing press, propaganda devices in Luther's Primary Reformation Treatises of 1520, and, propaganda and mass communications in Luther's liturgical reforms, religious broadsides, and preaching. The final remarks pertain to Luther's effect upon the reordering of society in the Western world.
Date: August 1974
Creator: Batts, James Harold
Item Type: Refine your search to only Thesis or Dissertation
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Still on the Sidelines: the Female Experience in Sports Media

Description: This qualitative study aims to analyze the lived reality of women working in sports media today. Through systematic analysis of 12 in-depth interviews, the findings of this study suggest that the adoption of technological advancements in news media and all associated outlets have created a leveling effect for women due to the demand for highly skilled individuals who can handle the digital demand of modern news production. This study suggests that longtime gender disparities in sports media are… more
Date: December 2014
Creator: Blankenship, Sara K.
Item Type: Refine your search to only Thesis or Dissertation
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Constructed Images: The Influences of News Organizations and Socialization in Photojournalism

Description: Media sociologists have produced much research on the systems of production of media content. Photojournalism, however, largely has been ignored in these studies. This paper presents the findings of an ethnographic study of work routines and photojournalism practices at three newspapers. The study explored the extent to which routines and practices are affected by professional norms and values and organizational needs and beliefs. The study also explored how these factors influence the content … more
Date: December 2001
Creator: Bolack, Michell
Item Type: Refine your search to only Thesis or Dissertation
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No Title IX in Journalism: An Analysis of Subject Gender in Newspaper Sports Columns

Description: The purpose of this study is to examine gender bias in sports media from the perspective of the sports columnist. The research analyzed 1,082 sports columns written by ten columnists (five male, five female) at newspapers across the United States. The columns were scrutinized to determine if the column subject was male or female. Results found that 84.4% of the sports columns were written about male athletes or men's sports compared to only 9% devoted to female athletes and women's sports. T… more
Date: December 2009
Creator: Bostic, Jordan
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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The Attitudes of Selected Texas Reporters and Editors Toward Video Display Terminals

Description: This study is concerned with determining the effects that video display terminal use had on reporters' and editors' attitudes toward their jobs and the machines themselves. Data for this investigation were obtained with questionnaires returned from seventy-one reporters and editors who use video terminals in their daily work. Questionnaire data were supplemented with interview data from thirteen questionnaire respondents, Ten hypotheses in five categories were tested with the t test. Four addit… more
Date: August 1978
Creator: Breedlove, James J.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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Public Relations at the Dr. Pepper Company

Description: The problem of this study was to examine the community, stockholder, and consumer public relations of the Dr Pepper Company. The data were collected by an examination of the major areas in Dr Pepper's public relations department. Detailed questionnaires were used in interviewing the department's head, Harry Ellis, and his assistant, Jim Ball. Follow-up interviews clarified Ball's and Ellis's responses to the questionnaires. Chapter I introduces the thesis. Chapter II presents information about … more
Date: May 1974
Creator: Bux, Robert Michael
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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The Outdoor Times: A Readership Survey and History of a Specialized Weekly Newspaper

Description: The problem of this study was an audience analysis of the weekly newspaper Outdoor Times, a Dallas based publication, by conducting a readership survey of randomly selected subscribers. The study also contains a brief history of the Outdoor Times, tracing its development since its inception to the present. The purposes of this study were (1) to examine the characteristics of a specialized, regional publication, the Outdoor Times, (2) to determine some characteristics of subscribers to the Outdo… more
Date: December 1973
Creator: Cameron, Randy Duval
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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Who is Really in Charge Here: An Exploration of the Formation and Empowerment of Opinion Leaders in a Reddit Gaming Community

Description: In an attempt to shed light on the further sophistication of opinion leadership in online communities, this study examined the forces and structures that affect their formation in the League of Legends subreddit. By investigating what users thought about the various types of individuals with which the communicate, the researcher hoped to begin to understand and record how those forces work bother on this particular subreddit and in mass media beyond. Opinion leadership continues to be an integr… more
Date: December 2017
Creator: Carter, Clinton Chase
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries

Not What "Almost Famous" Made It Out to Be: Gendered Harassment of Female Music Journalists

Description: As with women journalists in other male-dominated fields, female music writers have long endured gendered harassment. In the newsroom, this sexist treatment is foisted upon female music journalists by their male editors and colleagues; in the outside world, it often occurs at the hands of male sources, readers, and online trolls. Unfortunately, the victims of such abuse are frequently left to cope with it alone, and many report that their mental health suffers in the process. Some may even ulti… more
Date: May 2022
Creator: Carter, Simone
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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A Study of the Attitudes of Journalism Students in Dallas High Schools Toward Journalism Careers

Description: The purpose of this study was to examine the attitudes of journalism students in Dallas high schools toward the meanings and images of journalism careers. Eleven out of eighteen Dallas high schools participated. A total of 211 respondents, 145 females and 66 males, completed the questionnaire. The first part of the analysis involved the comparison through percentage tables illustrating the similarities and differences of the groups. The second part of the analysis involved the semantic differen… more
Date: December 1976
Creator: Cates, Judy M.
Item Type: Refine your search to only Thesis or Dissertation
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A Study of Sun Yat-sen's Propaganda Activities and Techniques in the United States During China's Revolutionary Period (1894-1911)

Description: Sun Yat-sen used six propaganda techniques in the United States to help overthrow the Ching Dynasty in 1911: (a) individual propaganda to gain supporters through personal contact and individual persuasion; (b) propaganda of deed to solicit donations and to mobilize his supporters for military actions; (c) travel propaganda to broaden the base of revolutionary support; (d) newspaper propaganda to publicize and explain his revolutionary program; (e) debate propaganda to refute antirevolutionary c… more
Date: December 1981
Creator: Chao, Nang-yung
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A Cross-cultural Textual Analysis of Western and South Korean Newspaper Coverage of North Korean Women Defectors and Victims of Human Trafficking

Description: Trafficking women for sexual abuse has been a serious concern worldwide, particularly over the last two decades. The International Labour Organization (ILO) estimated that illicit profits of human trafficking may be as high as $32 billion. However, the international media community has scarcely focused on North Korean women defectors and victims of human trafficking, despite the severity of the issue. More than two million North Koreans, predominantly women, have crossed borders to enter China … more
Date: May 2014
Creator: Chong, Miyoung
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Partner: UNT Libraries
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Images of Eight Branches of Journalism Perceived by Journalism Students at North Texas State University

Description: The purpose of this study was to specify quantitatively the meanings and images of eight branches of journalism as perceived by a selected group of college students majoring in journalism. The problem of this study was to identify the locations of these meanings, using a semantic differential, as points in a three-dimensional semantic space consisting of evaluation, potency, and activity dimensions. The study was also designed to test two hypotheses. Hypothesis One was that there would be a sig… more
Date: August 1973
Creator: Choo, Kwang Yung
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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Attitudes of Foreign Students at North Texas State University Toward American Advertising

Description: The problem of this study was to determine whether any relationship existed between foreign students' cultural and economic backgrounds and their attitudes toward American advertising and advertising media. The major findings of this study were that foreign students had a slightly favorable attitude toward American advertising and spent a great deal of time with American mass media. The stage of economic development of foreign students' home countries and the length of time foreign students sta… more
Date: August 1980
Creator: Chung, O-Jeeru
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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