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The Invisible Woman: A Study of Black Women in Magazine Beauty Advertisements
This thesis study takes a mixed methods and black feminist approach to find out how black women are represented within the beauty advertisements of women's fashion magazines.
Who is Really in Charge Here: An Exploration of the Formation and Empowerment of Opinion Leaders in a Reddit Gaming Community
In an attempt to shed light on the further sophistication of opinion leadership in online communities, this study examined the forces and structures that affect their formation in the League of Legends subreddit. By investigating what users thought about the various types of individuals with which the communicate, the researcher hoped to begin to understand and record how those forces work bother on this particular subreddit and in mass media beyond. Opinion leadership continues to be an integral force in deciding what information is consumed by a public and under what frames and agendas it is contextualized. If researchers can operationalize formal definitions for the influences and structures that occur online, they can better navigate the deep waters that are global communication on the internet.
Sources Say … He May Have Been Depressed and Angry: A Case Study and Content Analysis of Mental Illness Sources Used in Newspaper Coverage of Mass Shootings in 2015
The increase of mass shootings in the U.S. has amplified news reporting on mental illness as a possible factor in the shootings despite no evidence linking the two issues. Sources used to explain mental illness in stories that explore the motivations of mass shooters affect audience perception. Through a qualitative content analysis of local newspaper coverage of five U.S. mass shootings in 2015, journalists linked mental illness as a possible motive through sources who were not qualified to treat or diagnose mental illness. Journalists also ignored professional guidance from the Associated Press on mental illness reporting in the context of mass shootings. Additionally, journalists assumed the audience was knowledgeable of mental illness in general terms and specific diagnoses. These findings indicate coverage of mass shootings includes inaccurate information about shooters' motives, and it also continues to frame mental illness as dangerous.
Analysis of Regional Magazine Content and Engagement on Twitter
This two-part mixed-methods study analyzed the Twitter activity of two regional magazines – D Magazine and Texas Monthly – and how social media editors implement strategies to maintain journalistic integrity (news values, topics, and ethical standards) while increasing engagement.
Press Freedom in Saudi Arabia War Reporting: A Case Study of the Gulf and Yemen Wars
This study examined press freedom in Saudi Arabia coverage in two study periods, which are the Gulf and Yemen wars. Six Saudi newspapers, which represent Saudi regions, have been content analyzed. They are: Al Riyadh, Al Yaum, Al Nadwah, Mecca, Okaz, and Al Jazirah. The major questions are: What are the most salient issues Saudi newspapers dealt with in their editorials during the study period? What are the differences between the two periods of study? And what are the differences between the editorial features of the Gulf and Yemen wars? The normative theory-press freedom theory was conducted for this study. The results support the lack of press freedom during the Gulf War. In contrast, some newspapers have significantly improved their performance during the Yemen War, using a higher level of press freedom.
Is it Really a Different World? Colorism Then and Now in Black Sitcoms
This study focuses on dark-skinned, Black women's representation in Black sitcoms. Through a mixed-methods use of a comparative textual analysis and focus group, the content and context of episodes from A Different World and Dear White People are explored to illustrate portrayals of dark-skinned, Black women and how these portrayals affect dark-skinned, Black women's self-esteem. Its findings contribute to colorism research by exploring colorism in Black sitcoms. Because this topic is largely unexplored, this study seeks to begin a conversation about dark skinned, Black women's representation in Black sitcoms. The main objective is to ultimately improve their depictions and roles in Black sitcoms and hold Black creatives responsible for the role they play in promoting colorism and its ultimate effect on Black women's self esteem.
Comparing Media Usage of Binary and Non-Binary Transgender Individuals when Discovering and Describing Gender Identity
This study was conducted through in-depth interviews to examine potential differences between binary-aligned transgender individuals and non-binary individuals in regards to media usage when learning about, articulating, and explaining their gender identity. Results showed numerous differences between transgender people with binary-aligned and non-binary gender identifications in regards to social media preferences and differences in perceived media importance and effects. Additional information was found in regards to the age at which gender identity is articulated and the importance of individuality in comparison to one's gender identity.
The Struggling Dance: The Latino Journalist Experience Covering Hispanic and Latino Communities in Dallas
This qualitative study addresses how the Dallas Morning News and Al Día reporters and editors determine what type of news related to the Dallas Latino and Hispanic communities gets covered. It also looks into how and why each newspaper tackles the coverage of these communities. Through a systematic analysis of 8 in-depth interviews and a 6-month ethnography, the findings of this study suggest that Latino and Hispanic journalists in Dallas feel the Latino and Hispanic communities are regarded as the "other." This study suggests the newsroom's hegemony and its news production routines influence the way Latino and Hispanic communities are covered in Dallas, and the way Latino and Hispanic reporters and editors who primarily cover these communities are treated. Though the newsrooms have made an effort to diversity its staff, reporters and editors claim they still have a long way to go before the staff accurately represents the large Hispanic and Latino population in the city.
Transgender Representation in Mainstream Advertising
This study focuses on the transgender community's presence and portrayal in advertisements that reach a broad, mainstream audience base. Through a mixed-methods use of focus groups and qualitative content analysis, the content, context, and framings of ads between the years 2015 and 2018 are explored to illustrate current portrayals of the trans community and how the industry is approaching this subcultural group. Its findings contribute to advertising research by exploring current trends in trans portrayals in the cultural context they exist. Because trans advertising in both LGBTQ+ publications and to mainstream audience is largely unexplored, this study seeks to begin a conversation among advertising professionals. The main objective is to ultimately improve the number of genuine, positive portrayals of trans people in advertising and hold the industry accountable for the role they play in serving this community.
News Framing and Social Media Responses to the Release of Boko Haram Female Captives
This qualitative study sheds light on the framing of the sexual abuse of the Boko Haram's female captives sent to the internally displaced persons (IDP) camps and analyzes emotional themes from tweets focusing on the release of the Boko Haram's female victims, the Chibok girls. Six articles were chosen from BBC (a British news source), Punch (a Nigerian news source), and the New York Times (an American news source) to reveal the frames. In addition, 118 tweets were examined to address emotional tweets under #ourgirlsareback, #82chibokgirls, #chibokgirls82, and #chibokgirls. The findings discovered the presence of the human interest frame, conflict frame, responsibility frame, and a stereotype in the articles. The tweets showed positive common themes- joy, gratitude, and hope. Also, the tweets included conspiracy theories.
Discovering Solutions: How are Journalists Applying Solutions Journalism to Change the Way News is Reported and What Do They Hope to Accomplish?
Solutions journalism, rigorous reporting on responses to social problems, has gained great traction in the last decade. Using positive psychology theory, also known as the theory of well-being, this qualitative study examines the impact of reporting while using solutions journalism techniques. Applying the five pillars of positive psychology theory: positive emotion, engagement, positive relationships, meaning and accomplishment (PERMA), this study used interviews and content analysis to investigate how journalists are applying the tools of solutions journalism as well as what they hope to accomplish in the process. Findings revealed that the application of solutions journalism techniques produces hope and community engagement resulting in flourishing and positive change for individuals, communities and all involved in the reporting process.
King of the News: An Agenda-Setting Approach to the John Oliver Effect
Journalists have insisted that John Oliver has inspired a new kind of journalism. They argue that Oliver's show Last Week Tonight with John Oliver has inspired real-world action, a phenomenon journalists have called the "John Oliver Effect." Oliver, a comedian, refuses these claims. This thesis is the result of in-depth research into journalists' claims through the lens of agenda-setting. By conducting a qualitative content analysis, I evaluated the message characteristics of framing devices used on Oliver's show, then compared those message characteristics to the message characteristics and framing devices employed by legacy media.
The Castle/Nikki Heat Phenomenon: A Detailed Examination of Female Representation in Entertainment Media
As entertainment reflects a culture's ideology, it is important for researchers to study its messages and subsequently its potential meanings. Entertainment has the power to inform and persuade, creating models for behavior with which the public interacts. The entertainment texts for the purpose of this study are the Castle television series and the Nikki Heat novels. Together, they create a unique multi-layer fictional world. By using postmodern, feminist, communication, and entertainment theories, the results of this study provide a tightly focused lens which views a narrow aspect of entertainment media. Each text was thoroughly examined using textual analysis, Feminist Poststructuralist Discourse Analysis, and conversation analysis. Contrary to expectations, the results indicated that the Castle and Nikki Heat texts support hegemonic ideology, particularly through the use of exaggerated stereotypes, strict gender roles, imagery, and narrative choices that help perpetuate rape culture. The discussion outlines how these results can be interpreted through the dominant messages presented in the texts. This research is intended to serve as a foundation for future research regarding entertainment media.
Riding the Wave: How the Media Shapes South Korean Concepts of Beauty
This thesis features a qualitative analysis of eight Korean media products — both fiction and nonfiction. For many years, South Korea (hereafter also called Korea) has been called the "world's plastic surgery capital" by many publications, such as Business Insider and The New Yorker. Although Business Insider considers the United States the "vainest country in the world," the numbers of cosmetic surgeries, percentage wise, per person in Korea still outnumber those in the United States, with 20 procedures per 1,000 persons. In this thesis, I argue by using the cultivation theory that Korean television, such as K-Dramas, talk shows and films, which celebrate transformations and feature makeovers and thus normalize cosmetic surgery, create a fantastic space for viewers where the viewers are compelled to act on a media-generated desire to undergo cosmetic surgery in the belief that doing so will also transform or better their lives in the same way it does for the characters in these Korean television productions.
The Persuasive Power of Ridicule: A Critical Rhetorical Analysis of Gender and Humor in U.S. Sitcoms
The serious investigation of humor's function in society is an emerging area of research in critical humor studies, a "negative" subsect of the extensive and "positive" research that assumes humor's goodness. Using Michael Billig's theory of ridicule as a framework, this study explored how humor operated to discipline characters who broke social norms or allowed characters to rebel against those norms. Layering this with gender performative theory, the study also investigated how different male and female characters used ridicule and were subject to it themselves. After examining ridicule in The Big Bang Theory, 2 Broke Girls, and The Odd Couple using a critical rhetorical analysis, the findings revealed that disciplinary ridicule was used more overtly throughout all three programs, while potentially rebellious ridicule emerged in only a few scenes. In addition, men were overwhelmingly the subjects of disciplinary ridicule, although women found themselves as subjects throughout all three programs as well. The discursive ridiculing of non-normative bodies constructed and maintained social norms about gender and sexuality, thereby uninviting these bodies from participating in society.
Evaluating the Efficacy of Engagement Journalism in Local News: An Ethnographic Study of the Dallas Morning News
The Dallas Morning News is a leader in using engagement journalism to increase and retain digital subscribers. This ethnography examined the efficacy of the engagement journalism work by the News in rebuilding trust and forming relationships with its audience. This research is exceptionally timely as more newsrooms are erecting paywalls to their content and asking their audiences to offer monetary support in exchange for greater access and engagement by journalists. This work is examined through two mass communications theories: functionalism, which says a society can be viewed like an ecosystem as a "system in balance" consisting of complex sets of interrelated activities, each of which supports the others in maintaining the system as a whole; and the dual responsibility model, which says that companies should operate in the best interests of all in the community who depend on them, not only those who benefit financially. Additionally, the work is considered from a human-interaction design standpoint to evaluate whether the News has created affordances that enable the journalists and the readers to communicate, and whether the journalists are effectively practicing service design when publishing news and information for the audience.
And the Stereotype Award Goes to...: A Comparative Analysis of Directors using African American Stereotypes in Film
This study examines African American stereotypes in film. I studied six directors, Kathryn Bigelow, Spike Lee, the Russo Brothers, Ryan Coogler, Tate Taylor, and Dee Rees; and six films Detroit, BlacKkKlansman, Captain America: The Winter Soldier, The Help, and Mudbound. Using the framework of critical race theory and auteur theory, I compared the common themes between the films and directors. The main purpose of my study is to see if White or Black directors predominantly used African American stereotypes. I found that both races of directors rely on stereotypes for different purposes. With Black directors, the stereotype was explained further through character development, while the White directors used the stereotype at face value with no further explanation.
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