Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions
Description:
The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for companies seeking effective ways to inform and persuade the consumer. Consequently, retailers need to develop creative message strategies and tactics that will positively affect consumer attitudes. One particular tactic available to retailers is the use of a spokesperson in the advertisement. Salespersons are used in numerous advertisements and can provide key benefits to an ad…
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Date:
December 2001
Creator:
Allen, Charlotte
Partner:
UNT Libraries