UNT Theses and Dissertations - 2 Matching Results

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An Analysis of the Dallas Morning News Used Car Advertisements of Twenty Automobile Dealers for the Month of April

Description: "It is the purpose of this study to determine the type of appeal, the size and cost, the plan of insertions, and the extent superlatives are used in The Dallas Morning News used car advertisements of twenty automobile dealers during the month of April. Fourteen advertising appeals were used by the twenty automobile dealers advertising in The Dallas Morning News in the month of April. The fourteen appeals used were: efficiency, friendliness, style, curiosity, safety, convenience-comfort, economy… more
Date: August 1940
Creator: Evans, Ralph L.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Commercial Job Opportunity Survey of McAllen, Texas

Description: "The survey of commercial job opportunities in the City of McAllen, Texas, was undertaken for the purpose of determining: 1. The numerical importance of training for the different kinds of local commercial positions. 2. The desired age, sex, training, and experience for employees in the different commercial positions of the City. 3. Information to be used in the revision of the commercial curriculum of the McAllen Senior High School and in the vocational guidance of students, and in the placeme… more
Date: August 1941
Creator: Jones, Willie W.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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