The Applicability of Conjoint Measurement to the Selection Process of Professional Sales Personnel
Description:
The study examines the potential of conjoint analysis to provide and apply quantitative data to situations previously limited to non-quantitative analysis within the selection process. Chapter I presents a brief introduction to the sales force selection process. A discussion of the importance of effective selection to the organization as well as an explanation of the objectives, methodology, research questions, and limitations complete the chapter. Chapter II provides a detailed description of …
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Date:
August 1984
Creator:
Light, C. David
Partner:
UNT Libraries