UNT Theses and Dissertations - 5 Matching Results

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The Effect of Personality Characteristics on Information Selection, Utilization and Decision-Making

Description: The problem with which this investigation is concerned is that of determining the role of personality in information acquisition and utilization during the decision-making process, by replicating the Schkade-Scarborough box design and the Kernan-Mojena chip design, using an expanded battery of psychological tests. This investigation seeks to accomplish the following objectives: (1) review and summarize the present literature which relates personality and binary decision behavior; (2) review and summarize the present literature which relates personality with information transmission and utilization; (3) administer the Minnesota Multiphasic Personality Inventory (NMPI), the Gordon Personal Inventory (GPI), the Gordon Personal Profile (GPP), EAS j, and LA1S0 to a group of subjects who will also participate in both the box and the chip experimental designs; (4) replicate both the box and the chip experimental designs with a different set of subjects to test for consistency of findings; (5) perform canonical analysis on the box design, endeavoring to extend and refine the analysis of the data; and (6) compare the findings from the box and chip experimental designs, and identify areas for further research. The purpose of this study is twofold. The first is to replicate and test the research findings of Schkade-Scarborough and Kernan-Mojena, which suggested that there is a statistically significant relationship between decision performance, as defined by a set of decision performance metrics, and personality, as defined by a set of psychological test scales. The second purpose is to test the hypothesis that the same psychological scales which are significantly related to decision performance, as defined by the box performance metrics, are also related to decision performance, as defined by the chip performance metric.
Date: December 1972
Creator: Carothers, Samuel Gilbert, 1938-
Partner: UNT Libraries

Mexican Americans: An Economically Significant Ethnic Market Segment

Description: The area of ethnic market segmentation has received little attention from practitioners or academicians of marketing since most minority groups immigrating to the United States have gradually assimilated the cultural norms and values, and thus the market behavior, of the American society as a whole. Preliminary investigation, however, indicates that Mexican Americans are an exception. To discover whether Mexican Americans represent a true ethnic market segment of economic significance, this study examines and analyzes several aspects. First, to determine whether Mexican Americans represent a true ethnic segment, the following aspects of their cultural norms, perceptions, and values are investigated: their distinct and unique identity, the continuity and consistency of their adoption and use, and the degree of their influence. Second, to determine whether Mexican Americans constitute an ethnic market segment, grocery shopping behavioral patterns are examined. Third, to ascertain whether Mexican Americans represent a substantial ethnic market segment in terms of the number of consumers and the amount of money spent, relevant demographic and socioeconomic characteristics are presented and analyzed. Fourth, the impact of an economically significant ethnic market segment on marketers and marketing institutions is assessed. Due to the nature of this study, emphasis is placed on the collection of primary data, which has been obtained through personal interviews with 115 consumer respondents and eighteen grocery store owners and managers. Secondary data, gathered from reports of the Bureau of the Census, various periodicals, journals, and books, are used to establish cultural, demographic, and socioeconomic trends.
Date: December 1972
Creator: Ferguson, Richard Wayne, 1934-
Partner: UNT Libraries

The Separation of Rehabilitation from Production Costs in the Vocational Rehabilitation Workshop

Description: The problem with which this study is concerned is the separation of rehabilitation from production costs in vocational rehabilitation workshops. Within workshops there are those functions and tasks—testing, counseling, and the administration thereof—which clearly are rehabilitative. The costs of these activities, therefore, are solely rehabilitation costs. In the production area of workshop operations, however, where production and rehabilitation efforts are intertwined, two kinds of costs are incurred simultaneously: (l) rehabilitation or training costs and (2) production costs. As yet, no generally accepted procedures exist for separating these joint costs.
Date: August 1972
Creator: Houston, William Stanley, 1936-
Partner: UNT Libraries

A Study of Contemporary Franchising, with Particular Emphasis on Factors Leading to the Repurchase of Fast-Food Service Franchises

Description: This study explores the question of whether repurchasing of service establishments is an inherent characteristic of service franchising. The answer to this question holds substantial consequences for the economy and for public policy toward franchising.
Date: August 1972
Creator: Tinnery, Terry Jack, 1942-
Partner: UNT Libraries

Impact of the Policies of the National Government on the Organization of Business and Management Styles in India

Description: The purpose of this investigation is to explore the policies of the government of British India and of the independent Republic of India relative to their impact on organizational structure, management practices and styles, and management education in business organizations in India. The British, who were responsible for the growth of some of the organized industries in India, also gave the country, among other things, a modern educational system. They left India, however, with a limited industrial base. There was a serious shortage of professional managers to meet the demands of growing industry. Upon independence, the national government through its policies encouraged the development of business and industries and brought awareness among business managers of the importance of management education.
Date: May 1972
Creator: Khan, Mohamed Afzal
Partner: UNT Libraries