Effects of Hedonic and Utilitarian Shopping Satisfaction on Mall Consumption
Description:
The modern consumer expects a consumption experience with both hedonic and utilitarian rewards during a single visit to the mall. The orchestrating of both hedonic and utilitarian benefits in one visit challenges mall management and retailers to deliver the maximum shopping experience. This study seeks to reveal relationships among six variables: demographic characteristics, mall shopping orientation, mall perception, hedonic satisfaction, utilitarian satisfaction, and mall consumption. The int…
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Date:
August 2002
Creator:
Buhrman, Tiffany
Partner:
UNT Libraries