UNT Theses and Dissertations - 2 Matching Results

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Antecedents of Power in the Distribution Channel : A Transaction-cost Perspective

Description: A discussion of reward, coercive, expert, legitimate, and referent power bases was the initial focus of this research. A review of the power sources literature suggested that vertical integration within a channel of distribution was a crucial precursor to develop a structure to facilitate the use of power without creating a significant conflict among channel participants. Elements of transaction cost analysis (TCA) were offered as being suitable for determining the existing level of vertical in… more
Date: August 1991
Creator: Erdem, S. Altan (Selim Altan)
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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An Exploratory Examination of the Profitability Impact of Quality Dimensions for Consumer Goods and Industrial Capital Goods

Description: The issue of dimensions of quality has received very little attention in the marketing literature. This dissertation studies the impact selected individual dimensions of quality has on firm performance. The study examined the relation between product, service and image based dimensions of quality and firm performance. The performance measure utilized in this study was a firm's return on investment (ROI). Sample for the study included Strategic Business Units (SBUs) involved in the manufacture o… more
Date: December 1991
Creator: Menon, Ajay
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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