UNT Theses and Dissertations - 4 Matching Results

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The Influence of Interactivity and Online Store Atmospherics of a 3-D Retail Store in Second Life on Consumer Purchase Intentions

Description: Second Life, a 3-D virtual world, has evolved as a shopping channel for both consumers and retailers. This channel of retailing offers interactive environment, allows designing atmospherics, and provides enjoyable shopping experience as compared to website stores. The purpose of the study was: (1) to identify the key features of Second Life stores and (2) to determine the relationship of the Second Life store features with consumer purchase intentions. The online survey was administered in Seco… more
Date: August 2011
Creator: Thombre, Avantika
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Transformation of Relational Social Capital to Purchase Intention in Virtual Engagements at QQ China

Description: QQ China features interactive and connective online channels that generate social relational resources, encourage individual engagement, and facilitate embedded economic potential. The objectives of this research are to describe QQ users’ demographics and virtual behavior characteristics, to identify the underlying dimensions of relational social capital and virtual engagement, and to investigate the impacts of social capital and virtual engagement on purchase intention. Results from an analysi… more
Date: December 2011
Creator: Huang, Ran
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Exploring Sustainability VALS: Sustainability Value, Lifestyle Practices and Stewardship

Description: Living sustainability is a set of behaviors for the long-term functioning of society. Sustainability VALS provides the clothing and textiles industry distinctive insight into comprehending the phenomenon through the application of the appropriate theoretical platform. The objectives are to identify the dimensionality of sustainability value, sustainability practices and sustainability stewardship in consumers’ perceptive, and to examine the impacts of sustainability value and stewardship on sus… more
Date: December 2011
Creator: Lee, Stacy Hyun-Nam
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Fashion-brand Experiences in Multi-channel Retailing: Impacts of Experience Dimensions and Experience Types on Brand Resonance

Description: The brand behind the garment is what gives the product popularity, relevance to the consumer, and overall profitability. As time passes, markets are becoming flooded with more brands that inherently provide the commodities. As a result, fashion marketers must put more time and investment into stipulating ways for which their brand can reach a select target consumer and enhance repeat purchase intentions with their competitive differentiations. As their efforts engage, an experiential perspectiv… more
Date: December 2011
Creator: Evans, Leslie J.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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