The Acceptance and Usage Intention of Menstrual Underwear
Description:
This research aims to study the consumer perception, acceptance and adoption of menstrual underwear as it provides a sustainable option to the current feminine hygiene management solutions widely used in the consumer market in the U.S. In addition to the functional and utilitarian aspect of the underwear, I further delve into studying the social psychological effect the usage of the underwear (i.e., hedonic) has on consumer adoption. A longitudinal, qualitative study employing a three-step appr…
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Date:
December 2019
Creator:
Phan, Elizabeth
Partner:
UNT Libraries