Job Rating and Satisfaction of Radio Station General Managers in the Institutional Climate of Deregulation
Description: This study tested the job satisfaction of major market radio station general managers in the aftermath of deregulation. The study consisted of two phases, a quantitative, anonymous, mail survey utilizing the nationally recognized Job Descriptive Index (JDI); and a qualitative follow-up telephone interview. Of 246 general managers solicited, 144 returned usable JDI surveys. The JDI consisted of six separate scales, each measuring satisfaction on a different aspect of the job. The followup telephone interview comprised seven questions designed specifically to explore the effects of broadcast deregulation on the respondents. Two hypotheses were tested. The hypotheses tested for differences in job satisfaction scores between radio station general managers and the normative scores of individuals of similar education and job tenure in other industries. In most of the subscales tested there was no significant difference between the two groups. The qualitative telephone survey found widespread dissatisfaction with the effects of deregulation on the broadcast medium.
Date: May 1991
Creator: Loomis, Kenneth D. (Kenneth Dwight)
Partner: UNT Libraries