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The Impact of Computational Methods on Transition Metal-containing Species

Description: Quantum chemistry methodologies can be used to address a wide variety of chemical problems. Key to the success of quantum chemistry methodologies, however, is the selection of suitable methodologies for specific problems of interest, which often requires significant assessment. To gauge a number of methodologies, the utility of density functionals (BLYP, B97D, TPSS, M06L, PBE0, B3LYP, M06, and TPSSh) in predicting reaction energetics was examined for model studies of C-O bond activation of methoxyethane and methanol. These species provide excellent representative examples of lignin degradation via C-O bond cleavage. PBE0, which performed better than other considered DFT functionals, was used to investigate late 3d (Fe, Co, and Ni), 4d (Ru, Rh, and Pd), and 5d (Re, Os, and Ir) transition metal atom mediated Cβ -O bond activation of the β–O–4 linkage of lignin. Additionally, the impact of the choice of DFT functionals, basis sets, implicit solvation models, and layered quantum chemical methods (i.e., ONIOM, Our Own N-layered Integrated molecular Orbital and molecular Mechanics) was investigated for the prediction of pKa for a set of Ni-group metal hydrides (M = Ni, Pd, and Pt) in acetonitrile. These investigations have provided insight about the utility of a number of theoretical methods in the computation of thermodynamic properties of transition metal hydrides in solution. As single reference wavefunction methods commonly perform poorly in describing molecular systems that involve bond-breaking and forming or electronic near-degeneracies and are typically best described with computationally costly multireference wavefunction-based methods, it is imperative to a priori analyze the multireference character for molecular systems so that the proper methodology choice is applied. In this work, diagnostic criteria for assessing the multireference character of 4d transition metal-containing molecules was investigated. Four diagnostics were considered in this work, including the weight of the leading configuration of the CASSCF wavefunction, C02; T1, ...
Date: December 2015
Creator: Wang, Jiaqi
Partner: UNT Libraries

The impact of computer assisted instruction on sensory cognitive factors in literacy learning.

Description: The purpose of this study was to examine the impact of computer assisted instruction on the development of literacy skills. The effect of instructional methodologies designed to stimulate sensory processing (auditory, visual, and somatic sensory) through information processing activities was analyzed. A software program was designed to present instruction to stimulate learning in one sensory modality, visual processing. Also, the effect of delivery mechanisms on the acquisition of literacy skills was investigated. Three treatment groups and a control group were established to analyze differences: cognitive processing methodologies presented via computer technology, conventional methodologies presented via computer technology, cognitive processing methodologies presented through traditional classroom tools, and a control group. A portable keyboard computer with word processing capabilities was selected to deliver technology-enhanced instruction. Results from this study suggest that activities designed to specifically promote processing in one sensory modality, do not promote acquisition of skills in other regions. There was no change in scores when visual methodologies were applied to auditory and somatic sensory cognitive processing goals. When spelling tests that utilized all sensory modalities were analyzed, visual processing instruction had no effect on achievement. This result was duplicated when tests requiring auditory processing skills were examined. However, when visual processing skills were applied to words requiring sight word memorization techniques, the methodologies improved achievement scores. Therefore, it can be concluded that methodologies increase achievement only if activities are designed to stimulate the sensory cognitive modality that the skill requires. Results of analysis concerning the effect of delivery mechanisms on spelling achievement revealed that technology is a useful tool when used to promote information processing related to the learning goal. Visual cognitive processing activities delivered via computer technology were effective only when practice activities matched instructional objectives. When conventional methods of learning spelling skills were presented utilizing technology, student scores ...
Date: December 2003
Creator: Walton, Donna L.
Partner: UNT Libraries

Impact of Congruence Between Self-disclosed Personal Information and Review on Source Credibility in Online Travel Reviews

Description: This experimental study examined the source-message congruence effect on source credibility by manipulating the congruence of the reviewer’s profile information (travel interest, geographical location) with no changes in the review content. the congruence effect was found to influence perceptions of the reviewer’s expertise in a travel interest. This finding suggests that revealing the reviewer’s travel interest can assist the credibility assessment of travel reviewers-particularly in terms of expertise-within the category of a travel interest. the refined classification of travel reviewers based on their travel interests can improve their usefulness as information sources for prospective travelers’ information searches. These attributes can further be employed as search cues if embedded in the reviewer’s profile.
Date: May 2012
Creator: Park, Hee Lye
Partner: UNT Libraries

The Impact of Conservative Protestantism upon The Time Fathers Spend with Their Children

Description: This research was concerned with the possible effects that religion, especially conservative Protestantism, has upon the performance of fatherhood. The influence of religion was assessed using the religious beliefs reported by fathers. The performance of fatherhood focused on the amount of time fathers spent meeting the physical needs of their young children. This research hypothesized that conservative Protestant fathers would spend more time meeting their children's physical needs than other Protestant fathers. Also hypothesized was that the level of conservative Protestant beliefs held by fathers is positively related to the proportion of time they spent meeting the physical needs of their children out of the total time spent by fathers and mothers combined. Finally, it was hypothesized that the level of conservative Protestant beliefs held by fathers was positively related to their membership in conservative religious denominations. In order to test whether conservative Protestantism has an effect upon the amount of time that fathers spend meeting the physical needs of their young children, this study will used data from the first wave of the National Survey of Families and Households (NSFH), completed in 1988. Regression analysis was used to test the first two hypotheses and crosstabulation analysis was used to test the third hypothesis. The first two hypotheses were not supported. However, interaction was detected between the variables of race and conservative Protestantism. Specifically, Black conservative Protestant fathers consistently did more childcare than Black non-conservative Protestant fathers, and all other Protestant fathers, whether conservative or not. The third hypothesis was accepted because an index of conservative beliefs was established using denominational labels. Like other recent studies, there was a lack of consensus about which variables predict how much time fathers will spend with their children. This study also points out the need for further research concerned with conservative Protestants and ...
Date: December 2000
Creator: Miller, Mark Sheldon
Partner: UNT Libraries

The Impact of Contextual Variables on Internal Auditors' Propensity to Communicate Upwardly

Description: The author examined whether contextual variables impact internal auditors' self-assessed likelihood of whistleblowing. The author synthesized a theoretical framework and developed research hypotheses that predict relationships between the self-assessed likelihood of whistleblowing and (1) magnitude of the consequences (2) channels of communication and (3) type of wrongdoing. To test these hypotheses, the author provided internal auditors (n=123) with a scenario and asked them to self-assess the likelihood of reporting evidence of a malfacation to their internal audit director even though their audit manager told them to ignore the wrongdoing.
Date: December 1996
Creator: Tolleson, Thomas D. (Thomas Dale)
Partner: UNT Libraries

Impact of Core Knowledge Curriculum on Reading Achievement

Description: The purpose of this study was to examine the impact of Core Knowledge curriculum, a Comprehensive School Reform model, on the reading achievement of elementary students located in a north Texas suburban school district. A repeated measures, matched-comparison design was employed using longitudinal data over a three year period. Repeated measures analyses of variance (ANOVA) were conducted to determine if there were any significant differences in student achievement scores as measured by the Texas Assessment of Knowledge and Skills (TAKS) test. The experimental and control school were examined for student achievement gains overall, for advantaged versus disadvantaged students and for achievement gap differences. Although the results of the statistical analyses indicated that there were no significant differences in the reading TAKS scores of students participating in the study, experimental school students consistently had higher mean scores when compared to the control school in all areas. The evaluation of the achievement gap revealed that although the Core Knowledge school did not close the achievement gap between advantaged and disadvantaged students, the disadvantaged students' scores rose in proportion to the advantaged students, thus preventing an increase in the achievement gap between students.
Date: December 2004
Creator: Brading, Aungelique R.
Partner: UNT Libraries

The Impact of Cultural Values and Perception of the Anglo-Dominant Curriculum on the Achievement of Mexican-American and Anglo-American Junior and Senior High School Students

Description: This study is concerned with the problem of determining whether there is a relationship between achievement and specific ethnic and profile characteristics of Anglo-American and Mexican-American junior and senior high school students who are enrolled in a large metropolitan public school district. The purposes include (a) delineation of demographic data on these students in terms of specific group membership, gender, age, and educational concerns; (b) identification of the attitudes and values of these students; (c) evaluation of the relationships between the demographic data and the degree to which ethnic membership and interpersonal concerns impact participation in the classroom.
Date: August 1994
Creator: Rorex, P. Dale (Paul Dale)
Partner: UNT Libraries

The Impact of Culture on the Decision Making Process in Restaurants

Description: Understanding the process of consumers during key purchasing decision points is the margin between success and failure for any business. The cultural differences between the factors that affect consumers in their decision-making process is the motivation of this research. The purpose of this research is to extend the current body of knowledge about decision-making factors by developing and testing a new theoretical model to measure how culture may affect the attitudes and behaviors of consumers in restaurants. This study has its theoretical foundation in the theory of service quality, theory of planned behavior, and rational choice theory. To understand how culture affects the decision-making process and perceived satisfaction, it is necessary to analyze the relationships among the decision factors and attitudes. The findings of this study contribute by building theory and having practical implications for restaurant owners and managers. This study employs a mixed methodology of qualitative and quantitative research. More specifically, the methodologies employed include the development of a framework and testing of that framework via collection of data using semi-structured interviews and a survey instrument. Considering this framework, we test culture as a moderating relationship by using respondents’ birth country, parents’ birth country and ethnic identity. The results of this study conclude, in the restaurant context, culture significantly moderates consumers’ perception of service quality, overall satisfaction, and behavior intention.of OA.
Date: August 2015
Creator: Boonme, Kittipong
Partner: UNT Libraries

The Impact of Developmental Stress on Cardiovascular Physiology of Two Archosaur Species: American Alligator (Alligator mississippiensis) and Domestic Chicken (Gallus gallus)

Description: Crocodilians and birds comprise sister taxa of archosaurs, the development of these vertebrates occurs within an egg case that leaves developing embryos susceptible to fluctuations in the nesting environment. Studies suggest that sub-optimal conditions alter morphological growth and cardiovascular physiology. Regulation of the cardiovascular system is immature in the subjects studied, and embryos may rely on humoral rather than neural control of the cardiovascular system. The primary focus of this dissertation was to assess regulatory mechanisms responsible for maintenance of arterial pressure and heart rate. Dehydration stress had marked effects on embryo growth, and altered baseline cardiovascular parameters, while leaving the response to humoral regulator, angiotensin II (Ang II), unaffected. However, dehydrated alligator embryos developed cholinergic tone on heart rate. Hypoxic incubated chicken embryos were reduced in embryo mass, and altered response to humoral regulatory components Ang I and adenosine in addition identifying a novel regulatory component of the cardiovascular response to acute hypoxia. Collectively, these studies add to the existing knowledge of cardiovascular physiology in embryonic archosaurs and suggest that some components of cardiovascular regulation are plastic following developmental stress.
Date: December 2014
Creator: Tate, Kevin B.
Partner: UNT Libraries

The Impact of Digital Games on High School Students' Academic Achievement in Mathematics Education: A Meta-Analytic Investigation

Description: The focus of this study was to conduct a meta-analytic investigation to combine the results obtained in independent studies aimed at determining the effectiveness of using digital games, as opposed to traditional methods, as a strategy for improving students' performance in high school mathematics. The major question of this study is: "Does the research on the use of games in high school mathematics support the use of games as a teaching strategy for improving student achievement?" To answer this question, meta-analysis was employed. Meta-analysis synthesizes and analyzes the quantitative data collected in independent and multiple empirical studies carried out on similar topics, situations, and hypotheses in order to reach a general judgment regarding the results of these studies. To determine which studies to use, specific criteria including articles published in refereed journals, thesis, and dissertation studies with experimental and control groups, research with effect size, sample size, standard deviation, and means. Based on these criteria, it was decided to include six experimental studies in the meta-analysis. The result showed that there was no significant differences between the use of digital games and traditional methods to teach mathematics in high school. The weighting factor of the two variables, standard deviation and number of participants, may account for the lack of support for gaming over traditional method of instruction.
Date: August 2016
Creator: Okeke, Godwin Nnaemeka
Partner: UNT Libraries

The Impact of Downsizing on Survivors' Career Development: A Test of Super's Theory

Description: The present study compared the career development concerns and other vocationally relevant variables of employees of organizations who have and have not engaged in downsizing within a one year timeframe. The sample consisted of 162 participants, 72 layoff survivors (those who remained in an organization after its downsizing) and 92 non-survivors (employees in organizations who have not downsized within 12 months). Significant results were found that differentiated the career related experiences of participants in the survivors group, survivors from non-survivors, and participants in general regardless of survivorship status. In general, results indicated that non-survivors reported greater job satisfaction and job security than layoff survivors, that being married with children may increase job satisfaction, and social support may buffer the grief reactions that survivors have to the loss of their co-worker friends. Furthermore, Super's age-associated stages within the Life-Span, Life-Space Theory were moderately upheld in the sample, especially for the Exploration stage. However, younger workers demonstrated more Maintenance concerns that would be predicted by the theory. A discussion of the relevant literature is included as well as possible explanations of the results, small sample size, and implications for future research.
Date: August 2004
Creator: Lahner, Jessica M.
Partner: UNT Libraries

The Impact of Drug Testing on Secondary School Students

Description: The purpose of this study determined whether use of student random drug testing provided an effective means to reduce drug usage by secondary school students. The participants included 50,214 7th through 12th grade students in 12 selected public schools. All school districts participated in the Texas School Survey of Substance Use in 1994, 1996, 1998, and 2000. The six districts in the experimental group used drug testing as a method of reducing drug usage among students. The six districts in the control group did not use drug testing. Although athletes and students involved in extracurricular activities remain the focus of random dug testing, this research focused on an entire school population to determine whether drug testing only a select group of students reduced reported drug usage in the entire school. Two questions guided the research: First, does the use of random drug testing have an impact on student drug usage? Second, does the year of implementation of random drug testing have an impact on students' self-reported drug usage? The findings for each research question were categorized according to nine illegal drugs. The researcher used a one-way repeated measures factorial design. The data were analyzed via the univariate (split-plot) 2 x 4 analysis of variance (ANOVA), with the data from four periodic surveys (1994, 1996, 1998, & 2000) as a within-subject factor and the treatment group (participation in drug testing or control/no drug testing) as a between-subjects factor. The results of the study showed there was no statistically significant difference between the experimental group of school districts that used random drug testing and the control group of school districts that did not use random drug testing. In addition, the study showed there was no statistically significant difference in drug usage between the students in districts who began random drug testing in ...
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Date: December 2002
Creator: Lee, Elton David
Partner: UNT Libraries

The Impact of End-user Decision-making in the Supply of Public Transportation

Description: Efficient public transportation provides economic and social opportunities that increase accessibility to markets and employment as well as providing investment benefits. Key challenges to the U.S. public transportation industry include developing modes and increasing the availability of public transportation in a manner that meets the needs of individual users in a cost effective manner. A problem facing public transportation officials is the need to understand the factors that influence consumer decision-making and consumer attitudes toward public transportation. Feedback regarding experiences as well as expectations from commuters provides information for developing and improving public transportation. Thus, decision-making factors of end-users are keys to improving supply, growth, and understanding utilization of public transportation. Public transportation officials seek to improve the public transportation experience for commuters by increasing modes and benefits of the systems. The decision-making factors of the end-users require identification and examination in order to provide a high quality and efficient experience for commuters. The research questions of interest in the current dissertation are: (1) What are the decision-making factors affecting commuters’ attitudes toward public transportation? and (2) How do the end-user decision-making factors affect the supply of public transportation? The purpose of this research is to extend the current body of knowledge about decision-making factors by developing and testing a new theoretical model to measure the attitudes of public transportation end-users. This study has its theoretical foundation in the theory of planned behavior, theory of reasoned action, and rational choice theory. To understand how public transportation is affected by decision-making factors, it is necessary to analyze the relationships among the decision factors and attitudes. The findings of this study contribute by building theory and having implications for practice. This study employs a mixed methodology of qualitative and quantitative research. More specifically, the development of a framework and testing of that ...
Date: May 2015
Creator: Scott, Rebecca A.
Partner: UNT Libraries

The Impact of Expanding Technical Knowledge on the Beginning Industrial Arts Teacher

Description: This study measures technical preparation and job demands among North Texas State University industrial arts graduates teaching in high schools. In addition to data from professional literature and the NTSU Bulletin, questionnaire mailings reveal that most graduates consider themselves qualified although recommending more semester hours of industrial arts for certification. They also affirm the practical value to the teacher of experience in industry. The study recommends narrowing the number of areas in industrial arts preparation and providing a more specialized teacher-training program with greater uniformity of semester hours.
Date: August 1974
Creator: McCulley, Charles R.
Partner: UNT Libraries

The Impact of Extracurricular Activities on the High School Academic Achievement of Average and Below Average Students During the Implementation of the Texas No Pass-No Play Rule (1983-1986)

Description: The State of Texas implemented the No Pass-No Play Rule within House Bill 72 in the spring semester of 1985. The addition of this section to the state education code was a part of the state's efforts toward educational reform. The perceived rationale implied in House Bill 72 is that extracurricular activities can inspire student motivation and increase student achievement. The No Pass-No Play Rule seems to imply that there is a relationship between student achievement and extracurricular activities, and further implies that a student can be motivated to achieve by the desire to continue to participate in extracurricular activities. The problem of this study was a comparison of academic achievement for high school pupils involved in extracurricular activities and those who did not participate in extracurricular activities under the Texas No Pass-No Play Rule. The purpose of this study was to determine the impact of extracurricular activities on the academic achievement of high school students, specifically looking at the years 1983 through 1986, when the No Pass-No Play Rule was implemented. This study was an ex post facto study with data obtained from a cooperating Texas school district. Students were matched on critical variables, and their scores on a measure of achievement were analyzed to determine if there was any relationship between extracurricular activities and achievement. Repeated measures of achievement were also analyzed to determine if students involved in extracurricular activities scored differently from those not involved in extracurricular activities over this time period in which the No Pass-No Play Rule was implemented. Results indicated that for those students involved in this study, there was no significant difference on a measure of achievement for students involved in extracurricular activities and those who did not participate. Results also indicated that in the years 1983 through 1986 all students involved in ...
Date: August 1989
Creator: Pitton, Debra Eckerman
Partner: UNT Libraries

The Impact of Failure on Elementary School Pupils

Description: The purpose of this study was to compare a group of successful and unsuccessful pupils who were in the fifth and sixth grades. It was the purpose to make comparisons between these two groups in terms of (1) school achievement, (2) mental ability, (3) personality, (i|) pupils as perceived by teachers and peers, (5) pupils' perceptions of teacher and school, (6) self perception, (7) school attendance, and (8) socioeconomic status.
Date: August 1966
Creator: Briggs, L. D.
Partner: UNT Libraries

The Impact of Family Resilience Factors and Parent Gender on Stress Among Parents of Children with Autism

Description: Parents of children with autism experience high degrees of stress. Research pertaining to the reduction of parental stress in families with a child with autism is needed. In this study, the relationship between family resilience, parent gender, and parental stress was examined. Seventy-one parents of young children with autism were surveyed. Regression and correlational analyses were performed. Results indicated that the vast majority of respondents reported significantly high levels of stress. Lower degrees of parental stress were correlated with higher degrees of family resilience. Family resiliency factors were significant contributors to the shared variance in parental stress. Mothers of children demonstrated higher levels of stress than fathers. Suggested explanations of these findings are presented and clinical and research implications are provided. The findings of this study provide evidence for the importance of facilitating family resilience for parents of children with autism and affirm differing stress levels between mothers and fathers.
Date: August 2016
Creator: Cheatham, Kelly L.
Partner: UNT Libraries

The Impact of Financial Aid on Persistence: Application of the Financial Nexus Model

Description: The purpose of this study was to examine the financial nexus between college choice and persistence for full-time, first-time, first-year freshman college students. The theoretical framework of this study was the financial nexus construct developed by St. John, Paulsen, and Starkey (1996) and Paulsen and St. John (1997). This is the first study to apply the financial nexus construct to full-time, first-time, first-year freshman population; the first to examine baccalaureate/comprehensive and doctoral/research institutions in both public and private sectors separately. The results of this study found that (1) overall, it is slightly evident that there is a financial nexus between college choice and persistence among full-time, first-time, first-year freshman students; (2) the nexus between college choice and persistence may be different by the Carnegie Classification, and (3) the pattern of the direct effects of financial variables (i.e., tuition and financial aid) on persistence was different from the previous results. Unlike in the previous studies, tuition increases appeared to have a positive effect on the enrollment of full-time, first-time, first-year freshman students attending institutions of all Carnegie Classifications. The result suggests that price may reveal a "quality effect" and that higher tuition institution may signal higher quality. In both public and private institution students, students of comprehensive/baccalaureate institutions were more sensitive to tuition than those of research/doctoral institution. This result may raise fundamental questions about the tuition price responsiveness of full-time, first-time, first-year freshman students. The results indicate that public students were more sensitive to grants than private students. Also, students attending comprehensive/ baccalaureate institutions were more sensitive to grants than those of research/doctoral institutions in both sectors.
Date: August 2003
Creator: Hwang, Dae-Yeop
Partner: UNT Libraries

Impact of Forecasting Method Selection and Information Sharing on Supply Chain Performance.

Description: Effective supply chain management gains much attention from industry and academia because it helps firms across a supply chain to reduce cost and improve customer service level efficiently. Focusing on one of the key challenges of the supply chains, namely, demand uncertainty, this dissertation extends the work of Zhao, Xie, and Leung so as to examine the effects of forecasting method selection coupled with information sharing on supply chain performance in a dynamic business environment. The results of this study showed that under various scenarios, advanced forecasting methods such as neural network and GARCH models play a more significant role when capacity tightness increases and is more important to the retailers than to the supplier under certain circumstances in terms of supply chain costs. Thus, advanced forecasting models should be promoted in supply chain management. However, this study also demonstrated that forecasting methods not capable of modeling features of certain demand patterns significantly impact a supply chain's performance. That is, a forecasting method misspecified for characteristics of the demand pattern usually results in higher supply chain costs. Thus, in practice, supply chain managers should be cognizant of the cost impact of selecting commonly used traditional forecasting methods, such as moving average and exponential smoothing, in conjunction with various operational and environmental factors, to keep supply chain cost under control. This study demonstrated that when capacity tightness is high for the supplier, information sharing plays a more important role in effective supply chain management. In addition, this study also showed that retailers benefit directly from information sharing when advanced forecasting methods are employed under certain conditions.
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Date: December 2009
Creator: Pan, Youqin
Partner: UNT Libraries

Impact of Funding Changes on Selected Education Service Centers Considerations for Programming and Staffing for Continued Effectiveness in Equlizaing Educational Opportunities

Description: The purpose of this study was three-fold: 1. To determine the amount and direction of changes in sources of funding for the Regional Education Service Centers from 1979 to 1984. 2. To determine the percent of change in programming expenditures of the Regional Education Service Centers from 1979 to 1984. 3. To rate the changes in quality of programming as perceived by the superintendents of the local school districts receiving services from 1979 to 1984. A review of the literature and a brief history of the Regional Education Service Centers of Texas were followed by tabular and narrative descriptions of the findings. Deflated data, to account for inflation, were derived by applying Bureau of Labor statistics formulas to dollar amounts supplied by the Regional Education Service Centers. Each of the five Education Service Centers included in the study experienced a decrease in total funds, due chiefly to a cut in federal and state support. Although local contributions increased in four out of five of the Regions during the five-year period, the net result to the Centers was a decrease in funding ranging from 23.2 percent to 51.8 percent. The impact on programming was severe. Of the nine major services on which data was gathered—media services, data processing, counseling/guidance, special education, migrant education, bus driver training, staff development, drug education/crime prevention, and bilingual education— two had been eliminated in all of the Regions included in the study by 19 84, and some of the Regions had discontinued services in other areas as well. Surveys for rating the services of the Education Service Centers were sent to 126 current superintendents who held the same position in 1979. The results indicated that although fewer dollars had been expended and some services had been eliminated, the quality of programming had not diminished from 1979 ...
Date: December 1986
Creator: Brian, Sara Jean Sturges
Partner: UNT Libraries

The impact of gender effects on consumers' perceptions of brand equity: A cross-cultural investigation.

Description: Despite a long-standing tradition to view gender as a unitary theoretical construct, there is an increasing approbation afforded to gender identity as a multifarious construct. Over and above physiological characteristics, gender identity is a psychological and a social construct. More than simply a biological classification, both gender and gender identity have been explored as portentous moderators of consumers' cognitive and emotive states, brand attributions and shopping behaviors. How might gender differences be manifested in building and sustaining brand relationships? This is the seminal question addressed in the present research. The overarching objective of this research is to address how the broadened conceptualization of gender impacts customer-based brand equity across U.S. and Chinese consumers. The focal populations of interest are related to markedly different levels of brand penetration in each a post-developed and transitional market setting. Furthermore, it provides a platform for investigating how gender identities may differ across two of the largest consumer buying groups in the global marketplace. Toward this goal, this research explores the multidimensionality of gender as a construct, and then empirically investigates how an extended view of gender may or may not impact consumer-based brand equity. Based on an integration of extant theories in gender identity and self-congruity, this study proposes a research framework to investigate the relationship among gender identity, brand connections, and consumer-based brand equity. An online survey was conducted to collect consumer panel data in the U.S. and China respectively. Results from regression analysis and path analysis suggest that physiological gender alone cannot adequately explain consumers' brand perceptions. The empirical analysis offers further support for including three unique gender related constructs (physiological gender, psychological gender traits, and gender role attitudes) to understand gender-related consumer behavior. The results also indicate that brand connections serve as important intermediate steps to understand the relationship between gender ...
Date: August 2008
Creator: Ye, Lei
Partner: UNT Libraries