Description: This study examines the process of technological change in the religious television environment. The study also focuses on managerial response to said change. Through the use of a survey instrument, a quantitative examination is given, illustrating a managerial embrace of change principles, a positive attitude toward the idea of change, and a system of change behavior that matches several previously theorized change models. Also examined is how different station funding types correspond with types and rates of technological change, with the results reflecting that more funding sources for a station generally indicate a greater likelihood of technological change.
Date: August 2006
Creator: Upchurch, Jeremy Eugene
Item Type: Thesis or Dissertation
Partner: UNT Libraries