A New Methodology for Measuring Market Potential and for Determining the Validity of Existing Market Segments
Description: This study is concerned with developing a new methodology or "tool" with the use of existing market, research techniques which should enable a firm to measure its market potential and test the validity of its existing market segments.
Date: August 1971
Creator: Anderson, Robert Lee, 1940-
Item Type: Thesis or Dissertation
Partner: UNT Libraries