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A New Methodology for Measuring Market Potential and for Determining the Validity of Existing Market Segments

Description: This study is concerned with developing a new methodology or "tool" with the use of existing market, research techniques which should enable a firm to measure its market potential and test the validity of its existing market segments.
Date: August 1971
Creator: Anderson, Robert Lee, 1940-
Partner: UNT Libraries
open access

A Study in Human Resources Utilization: A Critical Examination of the Role of the Self-Concept in the Vocational Choice Process of College Students

Description: The specific problem confronted by this dissertation research is this: Do college students who are quite decided about their vocational choices have more developed and implemented self-concepts than do college students who are quite undecided about their vocational choices? If the decided students have more developed and implemented self-concepts than the undecided students, it can be logically reasoned that the developing and implementing of the self-concept is essential in the vocational choi… more
Date: December 1971
Creator: Davis, Jefferson Jackson
Partner: UNT Libraries
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