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open access

The Effect of Comparative Well-Being on the Perceived Risk Construct: a Study of the Purchase of Apparel

Description: The purpose of this research was to examine how the intervening variable of comparative well-being (which is how persons view their age, financial resources, and health compared to others of their own age) will enhance the significance of the relationship between selected demographic and psychographic variables and perceived risk. Specifically, the research investigated the structural relationship between comparative well-being in four different statistical models: (1) as an independent predict… more
Date: December 1987
Creator: McConkey, C. William (Charles William)
Partner: UNT Libraries
open access

Profile Development of Commenters Versus Non-Commenters on International Marketing Questionnaires

Description: The objectives of this dissertation were to: (1) discover whether commenters and non-commenters on an international marketing questionnaire differ based on sociodemographic, nationality, and personality characteristics; (2) determine whether commenters with greater life satisfaction are more likely to provide positive comments; (3) determine whether commenters differ in response styles due to their national background; and (4) discover whether commenters differ (based on sociodemo-graphic, nati… more
Date: May 1987
Creator: Knauber, Ines
Partner: UNT Libraries
open access

Strategic Market Planning : Setting Short- and Long Range Marketing Objectives for U.S. Subsidiaries of German Firms

Description: The purpose of this dissertation was to conduct empirical exploratory research to determine whether marketing strategic objectives of U.S. subsidiaries of German firms would differ, given firms' differences in perception of competitive position and market trends.
Date: August 1987
Creator: Kleinknecht, Wolfram
Partner: UNT Libraries
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